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5 Things We Never Knew About: Sarah Graham

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5 Things We Never Knew About: Sarah Graham

  1. “I married my hairdresser. No one else has touched my hair in the 20 years since!”
  2. “My husband and I took a twoyear- long honeymoon and traveled the world. I carried Oppi Untracht’s Jewelry Concepts and Technology in my backpack across 17 countries.”
  3. “Our son Strummer was named after Joe Strummer, lead singer of The Clash. He was a social justice advocate, a man of uncompromising principles, and a bad-ass guitarist.”
  4. “I quit my first job at a stock brokerage after two weeks to clean a jewelry store in exchange for lessons at the bench.”
  5. “I come from a big family — four sisters and two brothers — in the fashion of The Brady Bunch.”

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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