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56% of Surveyed Jewelry Retailers Report Gains in August

Lab-grown diamonds continue to drive sales growth for many.

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56% of Surveyed Jewelry Retailers Report Gains in August
14K yellow gold Bujukan diamond easy stackable ring by Gabriel & Co., $725; gabrielny.com

Gabriel & Co. — they appeal to a younger generation. — Cindy Stafford, Wade’s Jewelers, Southport, NC

  • Allison Kaufman … they have the best designs and are amazing to work with. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
Top-selling jewelry brands in August

Gabriel & Co. (3), Sylvie Jewelry (3), Fana (2), IDD (2), Malakan (2), Naledi (2), Ostbye (2), Overnight Mountings (2), Stuller (2)

*Brands mentioned by at least two of 86 respondents.

  • Vintage sterling and garnet jewelry were very popular, pieces set with pyrope or any deep red garnet left the case and went out the door. I have never seen a run like that in 37 years of business. — James Doggett, Doggett Jewelry, Kingston, NH
  • Fana bridal, DA Gold bracelets, loose gemstones from our gem show. — Kate Shay, Scott & Co. Fine Jewelers, New Oxford, PA
  • Wedding bands were big. CrownRing and Lashbrook. — Scott McQuaid, In House Jewelers, Jacksonville, MD
  • Diamonds in all departments: natural 70%, lab 30%. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • We had across the board consistent sales in diamonds, gemstones, bridal, custom, and repairs. It was a much better August than expected, and we are grateful! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Everyday gold by Noble Chain in San Francisco and Midas Chain. Unusual colored gemstones by Spark, Philip Zahm, Kimberly Collins, and Dilamani. — David and Christine Berryhill, Morrison’s Jewelers, Orinda, CA
  • JAS Diamonds lab-grown solitaires are creating profits and happy brides! Linnea Custom is pulling in a close second, and then Bassali, JP Diamonds, Parle and IJM ran away with color, especially rings. August sales were HOT! — Denise Oros, Linnea Jewelers, La Grange, IL
  • Berco, Ostbye and T. Jazelle. — Sue Parker, Nyman Jewelers, Escanaba, MI
  • Lab-grown diamonds, particularly in bridal jewelry, continue to be our best sellers. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We added Lafonn, which has done well, along with Naledi and Sylvie Jewelry. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Estate jewelry was strong. From a custom indicolite halo ring to a restored Rolex. Bridal is also strong with a mixture of natural and lab-grown diamonds as well as moissanite. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • In August, engagement ring sales were up, so we did well with Fana and Valina for semi-mountings and Teva Diamonds and RDI for our loose diamonds. — Beth Greene, Conti Jewelers, Endwell, NY
  • Not happy about it, but lab-grown diamonds. — Jeffrey A. English, J.D. English Jewelers, Dallas, TX
  • Sooo much yellow gold fashion! Gabriel & Co. fashion, Shy Creation fashion, and heavy gold chains and gold earrings from estate buys. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

Monthly SALES Survey

How Were Sales Last Month Compared to August 2023?

WAY UP 25% OR MORE: 18%
UP: 37%
SAME: 20%
DOWN: 23%
WAY DOWN 25% OR MORE: 2%

Total Brain Squad Responses: 132

  • Custom wedding bands and Stuller gold men’s bands using their band kit. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Alor, wedding bands, gold Cuban chains. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • The same thing it has been since February: 1- to 2-carat oval or emerald cut lab-grown diamonds in basket setting with melee diamonds on shoulders. Boring as all heck for this designer, but the kiddos (who swore off marriage after Covid) are hot for it. My job is to serve, not judge! — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Our best-selling products are our custom or special-order pieces (mostly engagement rings). We have an award-winning CAD designer on staff and a great relationship with Malakan. They are the largest custom designer in the U.S. Between the two, we continually do well and create pieces that customers are craving. — Jim Carroll, Rogers Jewelry, Modesto, CA
  • Overnight Mountings, Sylvie Jewelry, Hearts On Fire (due to discounting the crap out of it) and custom designs. — David Blitt, Troy Shoppe Jewellers, Calgary, AB

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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