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7 Display Ideas to Add Contrast and Make Your Jewelry Pop

Jewelry store owner gives tips to jazz up your displays.




WHEN BRINGING IN new inventory, one of the biggest selling challenges owners face is showcase placement. Having bought it, now our prime directive is to sell it! I hope to present a few inspiring options to help you sell more jewelry.

Always consider the customer’s point of view. Coordinate the collection, then structure the grouping so the jewelry takes center stage, and voila! Five feet of perfection.

As a general rule, you need to highlight new pieces and provide a fresh outlook for some old friends. This can be accomplished by accenting the baseboards with new fabric and adding something interesting to capture the customer’s attention. It can also be as simple as changing the staging, the color groupings or the arrangement of those collections.

  • When introducing a prop, try choosing original artifacts related to the pieces or a seasonal event. Take pearls, for example: Incorporating genuine sponges are excellent for displaying a range of pieces. The natural texture won’t damage fine pearls and creates a lovely contrast to their worldly glow.
  • In men’s jewelry cases, consider the idea of industrial schemes: large nuts and bolts, tools, etc. Get creative with distinctive ties to cover baseboards or by rolling them for bracelet or watch pillows. A great Father’s Day look, but it can also add another dimension to a public facing display to catch the eye of a passerby!
  • With fine jewelry, up the intrigue by filling the bottom of showcases with coffee, candy, cocoa beans, aquarium rocks or thin marble tiles — great contrasting looks to highlight fine jewelry.
  • Use rice or rose petals in your wedding case, kissed with the popular colors of the season.
  • By incorporating the textured look of suede or animal leather in a display, attention is called to the contrasts, creating rich, bold vignettes.
  • Cover a neck or an element, then accent with a cool cord knot or busy industrial wire for some added drama.
  • Silk flowers or statues can add some whimsy, but take caution, they can be easily overdone or stale.

Tons of inspiration can be found by searching Pinterest or simply paying attention to national department stores who hire professionals to stylize their goods. Whatever elements or fabrics you choose, select something that starts a conversation so you and your staff can begin to ask closing questions and make those cash registers sing.

Most important, throw away your tattered or worn display elements. Customers notice fine details, so let those items chosen to display your brand empower excitement, interest, and desire in your clients.


Denise Oros owns Linnea Jewelers in La Grange, IL.



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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