Connect with us

Headlines

70% of Gen Z Shoppers Will Do Most of Their Holiday Shopping in Stores

It’s one of several illuminating statistics from a recent survey.

mm

Published

on

70% of Gen Z Shoppers Will Do Most of Their Holiday Shopping in Stores

Young shoppers will lean heavily on brick and mortar in the run-up to Christmas, a new survey says.

Seventy percent of Gen Z consumers plan to do most of their holiday shopping in-store this season, according to the 15th Annual Holiday Shopping Survey from Accenture. Perhaps surprisingly, 54% of baby boomers anticipate doing most of their shopping online.

“The pandemic forced older generations to overcome their hesitancy to shop online, an ongoing trend identified by our findings. On the flipside, younger consumers – who are already comfortable online – appear to be seeking out services and experiences that go beyond shopping,” says Oliver Wright, Senior Managing Director at Accenture.

The survey also revealed:

  • 25% of consumers overall — and 42% of young millennials — said that shared experiences such as cooking classes, carol singers and children’s play areas could entice them to shop in-store with one retailer over another.
  • Consumers plan to spend $598 this holiday season, on average, compared with $539 last year. Most (71%) said they intend to spend as much or more than they did last year.
  • 34% of consumers overall — and 52% of younger millennials — are worried about stock availability and not being able to buy what they want and need for the holidays. Not surprisingly, the same number (34%) said they plan to do their holiday shopping earlier this year.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

Promoted Headlines

Most Popular