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Hot Sellers

70 Percent of Jewelers Surveyed Reported Gains in October

And they also described which jewelry sold best for them.




18K yellow gold kite-shaped green quartz and amethyst Bi-Pass bangle by Lisa Nik
18K yellow gold kite-shaped green quartz and amethyst Bi-Pass bangle by Lisa Nik, $5,460,

We are doing very well with Lisa Nik. People love the pops of color and classic couture design. She held an outstanding trunk show and is cooperative with advertising and outreach. Great vendor! — Andrea Riso, Talisman Collection, El Dorado Hills, CA

Top-selling jewelry brands in October

Stuller (7), Gabriel & Co. (6), Quality Gold (4), Sylvie Collection (4), Allison-Kaufman (3), Lashbrook (3), Overnight (3), Pandora (3), ASHI (2), Bassali (2), Benchmark (2), Hearts On Fire (2), IDD (2), Nicole Barr (2), Parade (2), Shefi Diamonds (2), TAG Heuer (2)

*Brands mentioned by at least two of 128 Brain Squad respondents.

  • Wedding rings galore, and also larger gemmy and metal-heavy statement pieces. The statement pieces were self-purchases. Customers are still coming in to get the pieces that they obsessed over during the past two years. They know that if they are still thinking about them, they have a connection to them and should make a move before they’re gone. — Betsy Barron, Love & Luxe, San Francisco, CA
  • Gabriel & Co. bridal and fashion, Lashbrook, Ostbye. — Karla Doolittle, Mark Jewellers, La Crosse, WI
  • Keith Jack, ASHI diamond fashion pendants and necklaces, diamond studs from GN Diamonds. We are selling these brands based on value and price point. They look like and are great quality at an affordable price for our clients. — Megan Cooper, Blue Heron Jewelry Company, Poulsbo, WA
  • The classic tennis bracelet did well in various total weights. Along with mined diamonds, RDI Trading out of Dallas did some in lab-grown diamonds. Regardless of how you feel about lab-grown, the bracelets were truly stunning and made the lower prices an easier sell. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Sylvie Collection: Many customers are preparing for their New Year’s engagements! Sylvie is such a great line for us — easy communication and customer service, and they always get the ring right! — Daniela Balzano, Water Street Jewelers, Guilford, CT
  • Opals from our Bassali line! Gorgeous line from Jimmy Ferraguto! Staff pick for most gorge! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Diamond earrings accounted for 14 percent of total sales. Various vendors, Martin Flyer led the way. Also a big watch month with TAG Heuer accounting for 12 percent of total. — Bill Archinal, Barnes Jewelry, Amarillo, TX
    ELLE is doing really well for us, great price point and so stylish! — Christine Graichen, Malloves Jewelers, Middletown, CT
  • Christopher Designs is getting attention for its unique look. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
  • Just got a new Shula NY order and it is fabulous!! People are gushing over it. CAD engagement rings are a daily occurrence. Alamea turtles are flying out of the case. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Bridal is definitely dominating still, especially Stuller’s Ever & Ever pieces, which are so easy to customize. We’ve also seen a big increase in lab-grown diamonds of much larger carat weights. — Becky Bettencourt, Blue River Diamonds, Peabody, MA
  • Lab-created diamond engagement rings. Oval shape center stones have been the best sellers for us. On very delicate bands with a hidden halo. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
  • For us, opals were a good seller in October, and we sold beautiful unique fire opals where we chose the loose gemstones and created unique designs. Our customers seem excited to see custom creations and unusual gemstones! — Annette Kinzie, Leonard Jewelry, Stillwater, OK

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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