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Jim Ackerman

9 Secrets That Guarantee You’ll Never Worry About Lousy Sales Again

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Want to see sales soar? In this keynote session from the 2012 Smart Jewelry Show, Jim Ackerman reveals nine secrets that will help you improve the sales results of everyone on your floor. Learn the power to “bottle” successful selling and get your whole team “drinking the Kool-Aid.” Watch out though, this magic elixir could turn your whole staff into cash generating sales monsters!

Time: 71:04 minutes

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Jimmy DeGroot

Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

As Christmas approaches, the queries you’ll hear from customers are actually pretty predictable, says jewelry store training expert Jimmy DeGroot. Here's how to make sure your team is prepared for the more common ones.

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Jim Ackerman

Video: To Improve Your Email Marketing, Read This Book

Read to learn how you can increase response rates, sales and profits from email marketing.

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EMAIL MARKETING can be great, but it often fails to live up to its potential, says marketing specialist Jim Ackerman.

In today’s video, Ackerman recommends a book designed to get you on the right track. It goes into detail on how to increase the response rates, sales and profits you get from email marketing.

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Jim Ackerman

How to Turn Your Gift Cards Into Something People Actually Buy

This offbeat idea could give your gift cards a big boost.

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During the holidays, jewelry customers run the risk of buying something the recipient doesn’t actually like.

You’d think, then, that a store gift card might be the perfect solution.

So why doesn’t anybody buy them?

In the video below, marketing specialist Jim Ackerman notes that it’s a time of year when jewelers are running many other special offers. Gift cards, meanwhile, are purchased at full price.

So why not discount your gift cards? The strategy “could have a tremendous impact on your sales this holiday season,” he says.

In the video, Ackerman offers his reasoning plus a few tips and tricks to make the idea work.

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Jim Ackerman

Video: Things Are Looking Good in the Jewelry Business … but Don’t Get Too Comfortable

It’s smart to get ready for a downturn even when times are good.

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THINGS HAVE been looking pretty good in the jewelry business, says marketing expert Jim Ackerman.

But this is no time to get complacent.

In the video below, he explains how you can prepare for the economic downturn that will, without a doubt, come along eventually.

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