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9 Weird Engraving Requests That Will Make You Go 'Hmm'

'You’re worth it' is a nice sentiment ... but on a $79 ring?

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DESPITE THE RETAIL sector having faced unprecedented obstacles in the first half of 2020, or perhaps because of that, we decided it’s time for a laugh or an eye roll.

INSTORE has a tradition of collecting and sharing the funny and far-fetched experiences of its readers, who have always been generous with their tales.

We asked our Brain Squad and other sources for unusual engraving requests. Jewelry business owners and managers shared these unique situations.

1. INVALUABLE ATTRACTION. Had a $79 ring brought in today to be engraved, “You’re worth it.”

2. IT CAME WITH INSTRUCTIONS. I wouldn’t say it was weird, but it was certainly hilarious. We engraved on the inside of gents wedding band, “Put this back on,” per his fiancée’s request.

3. AH, ROMANCE! The couple getting married met in the washroom of a department store, so they wanted the logo of the store in their wedding band to remind them of their “encounter.”

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4. OCCUPIED. Engraving on the urn for a human, and they were still in it. We had to remove the contents, as the engraving machine has an arm to fit inside the cylinder.

5. THE F WORD(S). A number of years ago, we had an order for a set of two sterling silver dog tags. Our customer wanted one word engraved quite large on each tag, in an ornate script font. The first word was F*CK and the other was FOREVER. I figured hey, no biggie, I’d rather make those for you than have you purchase them elsewhere.

6. THE F WORD PART 2. We did “I F***ING LOVE YOU!” on the inside of a bracelet.

 

7. BIKER CHIC. Engraved “Ride me now” in a Harley Davidson Zippo lighter.

 

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8. JUST WHAT THE DOCTOR ORDERED. Vintage stainless steel bedpan engraved for a doctor’s retirement party.

 

9. VEGETABLE OR MINERAL? Inside a wedding band: “Always Turnip.”

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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