Connect with us

Gem Quiz

A Gemstone with a Beauty in Search of a Name 

But it often arrives in a beautiful royal purple.

mm

Published

on

INSTORE June Gem Quiz

FIRST DISCOVERED IN southern Japan in 1944, it wasn’t until 1979 — deep under the Kalahari Desert — that I was found in a form and quantity suitable to support jewelry manufacturing. There was a problem, however — my name, which suggests an artificial coffee sweetener. Over the next two decades, I was variously marketed as luvulite, wesselite, cybeline, royal azel and royal lavulite. All those “royals” are a tribute to my often-luscious purple, deep enough that I could have proudly adorned an ambitious Roman noble’s toga. Alas, I never reached great gemological heights and have wallowed mostly in cabochon class. It’s true, I don’t facet well, but, oh, for a name that might have caught on …

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular