Press Releases

A.JAFFE Announces the Appointment of Priscila Hueb as Vice President of Merchandising

Hueb has formally occupied the position on April 19, 2022.

Published

2 years ago

June 1, 2022

Press Releases

Priscila Hueb

(PRESS RELEASE) NEW YORK — A.JAFFE announces the appointment of Priscila Hueb as vice president of Merchandising.

Ms. Hueb is responsible for product development, merchandising, product marketing and resourcing. With over 15 years of experience in the jewelry industry, Hueb’s expertise in product development and merchandising is a strong asset.

Prior to joining A.JAFFE, Hueb has worked as Creative Director for HUEB, a luxury designer entity serving Saks, Bergdorf, Neiman Marcus, Nordstrom, and Bloomingdales. Her celebrity product placements include Oprah, Beyoncé, Ariana Grande, Taylor Swift, Rihanna, J. Lo, Sharon Stone, Cher, Mariah Carey, Viola Davis, Priyanka Chopra, and Katy Perry. Her marketing credits can be found in Town and Country, Brides Magazine, WWD, The Hollywood Reporter, Marie Claire, Elle Magazine, Vogue Brazil, and more.

“I am very excited to join A.JAFFE at this exciting time for the brand,” says Hueb. “I look forward to bringing my knowledge in design to the A.JAFFE team to create new collections together. I intend to continue to uphold the same high level of quality and craftsmanship that has made A.JAFFE a leader in the bridal industry and only hope to achieve even more success.”

“Priscila has the experience and drive that will push our company further as a luxury bridal brand while ensuring that our customers are achieving complete satisfaction,” says Sumay Bhansali, CEO of A.JAFFE. “We are proud to welcome her to our team and look forward to the powerful contributions her talents will bring to the A.JAFFE,”

Hueb has formally occupied this position as of April 19, 2022.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”