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A.JAFFE Announces the Appointment of Priscila Hueb as Vice President of Merchandising

Hueb has formally occupied the position on April 19, 2022.




Priscila Hueb

Priscila Hueb

(PRESS RELEASE) NEW YORK — A.JAFFE announces the appointment of Priscila Hueb as vice president of Merchandising.

Ms. Hueb is responsible for product development, merchandising, product marketing and resourcing. With over 15 years of experience in the jewelry industry, Hueb’s expertise in product development and merchandising is a strong asset.

Prior to joining A.JAFFE, Hueb has worked as Creative Director for HUEB, a luxury designer entity serving Saks, Bergdorf, Neiman Marcus, Nordstrom, and Bloomingdales. Her celebrity product placements include Oprah, Beyoncé, Ariana Grande, Taylor Swift, Rihanna, J. Lo, Sharon Stone, Cher, Mariah Carey, Viola Davis, Priyanka Chopra, and Katy Perry. Her marketing credits can be found in Town and Country, Brides Magazine, WWD, The Hollywood Reporter, Marie Claire, Elle Magazine, Vogue Brazil, and more.

“I am very excited to join A.JAFFE at this exciting time for the brand,” says Hueb. “I look forward to bringing my knowledge in design to the A.JAFFE team to create new collections together. I intend to continue to uphold the same high level of quality and craftsmanship that has made A.JAFFE a leader in the bridal industry and only hope to achieve even more success.”

“Priscila has the experience and drive that will push our company further as a luxury bridal brand while ensuring that our customers are achieving complete satisfaction,” says Sumay Bhansali, CEO of A.JAFFE. “We are proud to welcome her to our team and look forward to the powerful contributions her talents will bring to the A.JAFFE,”


Hueb has formally occupied this position as of April 19, 2022.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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