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Over the Counter

Podcast: A Jeweler Learns the Internet’s Weaknesses, and His Own Strengths

By learning the customer’s backstory, he provided a service the Internet never could.

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OVER THE COUNTER EPISODE 7: HOW THE INTERNET ALMOST WON (8:03 MINUTES)

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IF TODAY’S JEWELER has an arch-nemesis, it has to be the Internet.

It’s an imposing opponent, a protean, seemingly omnipresent foe offering unparalleled convenience, massive selection, and hard (but not impossible) to beat prices.

In this month’s episode of Over the Counter, Kyle Bullock, who typically shares stories of other jewelers’ most memorable sales, tells the story of one of his own memorable recent sales. In this transaction, Kyle faces off against the Internet … and wins.

Trying to serve a long-time acquaintance, Kyle finds himself unable to match the far lower prices available online, even at a loss. The customer’s hesitancy to buy from him, despite their existing relationship, shakes Kyle … and even plants a seed of doubt about his own future in the jewelry business. But once he learns more about the customer’s backstory, Kyle is able to do something — and provide a service — that the Internet never could.

You’ll learn an important lesson in Kyle’s latest podcast, “How the Internet Almost Won”.

To receive all of Kyle’s podcasts on your mobile phone, subscribe to “INSTORE Podcasts” on Apple Podcasts, Google Play, Stitcher, or your favorite podcast platform.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Over the Counter

Podcast: Making the World a Better Place in Steps Both Big and Small

No matter what your role in the industry, everybody can do something.

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OVER THE COUNTER EPISODE 14: FROM FARM TO FINGER (7:45 MINUTES)


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THIS MONTH in Over the Counter, Kyle Bullock has his mind on the environment.

In the latest episode of his podcast, the owner of Bullock’s Jewelry in Roswell, NM, tells a series of interconnected stories related to efforts big and small to make the jewelry industry more friendly to consumers, local communities and the planet.

These efforts range from the high-profile work of the Diamond Producers Association to promote more responsible diamond mining and production to the almost entirely overlooked efforts of one of Kyle’s own employees, Sherri Clark, who hoards used scraps of paper so they can be re-used in the office.

Kyle asks her why she does this.

“To help the environment,” she says. “And to save money.”

“But paper is cheap!” says Kyle.

“Not to the trees,” Sherri answers.

Can’t argue that. 

The critical message here? Every little bit helps. And no matter what your role in the industry, everybody can do something. Want to know how you can help? Kyle shares some ideas in the podcast.

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Over the Counter

Podcast: Until the Very End, This Cancer Patient Created Jewelry Memories for Her Family

Have some tissues ready.

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OVER THE COUNTER EPISODE 13: ONE FINAL WISH (6:26 MINUTES)


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IN THE LATEST EPISODE of Over the Counter, host Kyle Bullock tells the story of one of the most memorable custom-design sales of Sandra Locken of Sarini Fine Jewellery in Vulcan, Alberta, Canada.

In the heartbreakingly beautiful tale, Sandra is assigned a rush job for a woman dying of terminal cancer, whose passion in her final days (and even her final minutes) is creating jewelry memories for her family.

Kyle concludes: “Remember that what we do in the jewelry business goes far beyond little hunks of metal. We are invited to share in the expression of people’s hearts and souls in a very real, very emotional, and very honest way.”

Enjoy the story. (And have those tissues ready.)

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Over the Counter

Podcast: A Flash of Cash and Other Meditations on the Value of Jewelry

Reminder for today: Jewelry means different things to different people.

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OVER THE COUNTER EPISODE 12: A FLASH OF CASH (7:24 MINUTES)


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IN THIS MONTH’S Over the Counter, we’re bringing you a collection of stories aimed at reminding you of what is most important in life.

It is so easy to go day by day, nose to the grindstone, that we lose sight of what matters.

In fact, we may start to believe that what we are doing at work is what is most valuable — that our identity comes from work, or wealth, or from accomplishments.

And the truth is, it doesn’t.

Today’s episode is just one attempt to show you what the word “value” really means. (And it means different things to different customers.)

P.S. If you’ve been enjoying Over the Counter, Kyle Bullock has launched a new series on YouTube about pursuing growth, leadership, and celebrating what matters the most. It’s called the “Brilliantly Inspired Channel”. Visit this new source of weekly motivating and educational videos on YouTube.

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