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Cullen Wulf is a jeweler who likes a challenge.

But a recent situation was a bit too challenging for his tastes.

A customer’s demands were already proving impossible to meet. And her know-it-all friend was not helping things at all.

In the attached video, he re-enacts the scene. (Warning: salty language.)

Cullen Wulf is a jewelry store owner in Merrillville, IN. Follow him on Instagram.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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