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Philadelphia Phillies

Los Angeles Dodgers

New York Yankees

Cacophonous Xilababa

Oakland Athletics
Arizona Diamondbacks

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After the team called all of the potential clients on the list — a project that was completed in April 2018 — Conaway continued in the job to make calls for birthdays and anniversaries and special events, which frees up the sales staff.

Perry also reinstated a front door greeter position, realizing the importance of both staying in touch with customers and offering them hospitality when they do come in, eager to spend their $50 gift certificate.


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Sterling silver poodle charm from Rembrandt Charms, $57.50. (also available in gold plate, 10K or 14K yellow gold and white gold), rembrandtcharms.com  / COURTESY OF JOE JOHNSON.


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We’re moving, so we’ve been low key, but fine jewelry ring repairs, fine jewelry heirloom restorations and unique Rembrandt Charms (like poodles and saints) have been keeping us hopping. Jill Keith, Enchanted Jewelry, Danielson, CT

Prior to the call center idea, they had also required sales staff to make five calls to customers per day for any reason. But since they had a customer list of 21,000 people whose information needed to be updated, those calls weren’t making much of a dent.


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Alan Perry, owner of Perry’s Emporium in Wilmington, NC, had a personnel dilemma that he turned into a lucrative business booster.


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Alan Perry, owner of Perry’s Emporium in Wilmington, NC, had a personnel dilemma that he turned into a lucrative business booster.

His son, Josh, had hired Dawn Conaway, whom they both really liked; but despite sales training, the job just wasn’t a good fit and everyone realized it, including Conaway.

“We didn’t want to let her go,” Perry says. “So we got a great idea from above. I say God did it, but Josh thinks he thought of it. We ‘fired’ her, then told her before you leave, we have a new position that involves calling all of our customers and getting updated phone numbers, emails, etc.”


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IDEA

Letting Go of Inventory

Warren began making changes to keep his business relevant — selling down inventory, retraining staff and refocusing his business on one-of-a-kind CAD rings as well as fashion lines.


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URL: koerbersfinejewelry.com .com / OWNERS: Felecia and Jacquelyn Koerber / FOUNDED: 1986 / OPENED FEATURED LOCATION: 2015 / AREA: 2,600 square feet / EMPLOYEES: 12 / BUILDOUT COST: $450,000 / ONLINE PRESENCE: 4.6 stars and 4,583 likes on Facebook / TOP BRANDS: Tacori, Hearts on Fire, Gabriel, Pandora, Vahan


Ask Jacquelyn Koerber what she learned from her parents about the jewelry business and she’ll say, “Everything.”

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Do It Yourself: Give Your Business a Rebirth

Look at your store as if you’re seeing it for the first time. Brightening up the appearance could give your staff renewed energy and enthusiasm. Have fun with your branding and logo. Think out of the box.Ask yourself: What kind of jewelry or accessory brand can you add to your store that will generate traffic and lead to impulse purchases?

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Do It Yourself: Give Your Business a Rebirth

Look at your store as if you’re seeing it for the first time. Brightening up the appearance could give your staff renewed energy and enthusiasm. Have fun with your branding and logo. Think out of the box.Ask yourself: What kind of jewelry or accessory brand can you add to your store that will generate traffic and lead to impulse purchases?


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Do It Yourself: Give Your Business a Rebirth

Results have been impressive in terms of increased foot traffic, a social-media bonanza and word-of-mouth enthusiasm. “What we found is it brings our customers in multiple times, even on a weekly basis,” James says. In the first six months, the inventory had a full turn. Within 12 months, cigar sales will cover the cost of inventory and renovation.

Do It Yourself: Give Your Business a Rebirth

Results have been impressive in terms of increased foot traffic, a social-media bonanza and word-of-mouth enthusiasm. “What we found is it brings our customers in multiple times, even on a weekly basis,” James says. In the first six months, the inventory had a full turn. Within 12 months, cigar sales will cover the cost of inventory and renovation.


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Do It Yourself: Give Your Business a Rebirth

  • Look at your store as if you’re seeing it for the first time. Brightening up the appearance could give your staff renewed energy and enthusiasm.
  • Have fun with your branding and logo. Think out of the box.
  • Ask yourself: What kind of jewelry or accessory brand can you add to your store that will generate traffic and lead to impulse purchases?

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