Connect with us

Headlines

A New ‘Jewelers Row’ Is Forming in This US City

mm

Published

on

It’s called the JV Collective.

A new “jewelers’ row” of sorts is taking shape in Philadelphia.

Five designers have formed the JV Collective, a studio that allows them to share equipment and keep operating costs down, the Philadelphia Inquirer reports.

The women — Melanie Bilenker, Emily Cobb, Mallory Weston, Maria Eife and Leslie Boyd — share a 700-square-foot space in the Bok Building.

That’s about 2 miles from the city’s official Jewelers Row’, where a battle is underway between preservationsts and a developer.

The designers are pushing boundaries with their jewelry “in materials ranging from the familiar (gold, bronze) to the obscure (rope, nylon, human hair),” according to the Inquirer.

Could this jewelers’ row growth into something bigger?

Advertisement

Maybe so.

The newspaper reports that the designers have potentially created “a critical mass for this city’s new jewelry scene.”

Read more at the Philadelphia Inquirer

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular