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A New Twist on White Sales, Thinking Differently about Resolutions and More Ideas for January

Start actually doing things!

Published

4 years ago

January 5, 2019

INSTORE Staff Instore January 2019 Issue

1 On New Year’s Day, Earth begins another orbit of the sun, during which it will travel some 583 million miles. You too are beginning a journey, but in your case, the goal is to not find yourself in the same place in 365 days. When you make your resolutions this year, forget about the things you want to stop doing — instead, fill your list with goals that excite you. Don’t worry about how you’re going to achieve them. You’ll find a way. 2019? Bring it on!

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2 The 45th Anniversary of President Nixon’s Signing of the 55 mph Speed Limit into Law provides a perfect occasion to consider the idea of “more haste, less speed.” You’re more effective when you’re not frantic.

15 For more than 100 years, merchants have promoted White Sales in January. Why not surprise your customers with offers on platinum designs (or other “white” items)?

25 It’s Opposite Day: kids rejoice! And managers, too. Go to page 36 to read our lead package on contrarian business approaches.

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”