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A New Twist on White Sales, Thinking Differently about Resolutions and More Ideas for January

Start actually doing things!

Published

5 years ago

January 5, 2019

INSTORE Staff Instore January 2019 Issue

1 On New Year’s Day, Earth begins another orbit of the sun, during which it will travel some 583 million miles. You too are beginning a journey, but in your case, the goal is to not find yourself in the same place in 365 days. When you make your resolutions this year, forget about the things you want to stop doing — instead, fill your list with goals that excite you. Don’t worry about how you’re going to achieve them. You’ll find a way. 2019? Bring it on!

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2 The 45th Anniversary of President Nixon’s Signing of the 55 mph Speed Limit into Law provides a perfect occasion to consider the idea of “more haste, less speed.” You’re more effective when you’re not frantic.

15 For more than 100 years, merchants have promoted White Sales in January. Why not surprise your customers with offers on platinum designs (or other “white” items)?

25 It’s Opposite Day: kids rejoice! And managers, too. Go to page 36 to read our lead package on contrarian business approaches.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”