AS THE HOLIDAY SEASON approaches, let me put on my coach’s whistle for a quick pep talk.
Do you love your customers?
TWEET! That was sad. What are you – a jewelry store, or the Department of Motor Vehicles? I don’t think you love your customers at all. And I bet they don’t think you love them either.
Let’s try again. Do you love your customers?
TWEET! Better. But only a bit. What I’m feeling is the kind of love where you might think for a second before adding “xoxo” to the bottom of a letter you’ve written. What I’m looking for is real love, true love, holding-a-boombox-at-dawn-outside-your-customer’s-bedroom-window-love.1
Like this:
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So give it to us one more time …
DO YOU LOOOOOOVE YOUR CUSTOMERS?
That’s more like it. It sounds like you’re just about ready to offer some seriously extreme service in your store this holiday season. TWEET! Now get out there and just love the whiskers off of everybody who walks through your door.
1 Are we actually recommending that you go full John Cusack outside the bedroom windows of your customers? Naw. We were using the former teen icon as an example more for the intensity of his feeling than the means he used to express it. Though wearing a trenchcoat and holding a boombox in your store’s parking lot to promote your big sale or party isn’t a bad idea!
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
