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David Squires

A Pep Talk: Do You Love Your Customers?

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AS THE HOLIDAY SEASON approaches, let me put on my coach’s whistle for a quick pep talk.

Do you love your customers?

TWEET! That was sad. What are you – a jewelry store, or the Department of Motor Vehicles? I don’t think you love your customers at all. And I bet they don’t think you love them either.

Let’s try again. Do you love your customers?

TWEET! Better. But only a bit. What I’m feeling is the kind of love where you might think for a second before adding “xoxo” to the bottom of a letter you’ve written. What I’m looking for is real love, true love, holding-a-boombox-at-dawn-outside-your-customer’s-bedroom-window-love.1

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So give it to us one more time …

DO YOU LOOOOOOVE YOUR CUSTOMERS?

That’s more like it. It sounds like you’re just about ready to offer some seriously extreme service in your store this holiday season. TWEET! Now get out there and just love the whiskers off of everybody who walks through your door.

1 Are we actually recommending that you go full John Cusack outside the bedroom windows of your customers? Naw. We were using the former teen icon as an example more for the intensity of his feeling than the means he used to express it. Though wearing a trenchcoat and holding a boombox in your store’s parking lot to promote your big sale or party isn’t a bad idea!

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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