Connect with us

David Squires

A Pep Talk: Do You Love Your Customers?

Published

on

AS THE HOLIDAY SEASON approaches, let me put on my coach’s whistle for a quick pep talk.

Do you love your customers?

TWEET! That was sad. What are you – a jewelry store, or the Department of Motor Vehicles? I don’t think you love your customers at all. And I bet they don’t think you love them either.

Let’s try again. Do you love your customers?

TWEET! Better. But only a bit. What I’m feeling is the kind of love where you might think for a second before adding “xoxo” to the bottom of a letter you’ve written. What I’m looking for is real love, true love, holding-a-boombox-at-dawn-outside-your-customer’s-bedroom-window-love.1

Like this:

Advertisement

So give it to us one more time …

DO YOU LOOOOOOVE YOUR CUSTOMERS?

That’s more like it. It sounds like you’re just about ready to offer some seriously extreme service in your store this holiday season. TWEET! Now get out there and just love the whiskers off of everybody who walks through your door.

1 Are we actually recommending that you go full John Cusack outside the bedroom windows of your customers? Naw. We were using the former teen icon as an example more for the intensity of his feeling than the means he used to express it. Though wearing a trenchcoat and holding a boombox in your store’s parking lot to promote your big sale or party isn’t a bad idea!

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

Advertisement

SPONSORED VIDEO

Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular