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A Plea to Young Jewelry Store Owners and More of Your Letters for March

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An Open Letter to Young Jewelry Store Owners 

Don’t get locked into a narrow focus on merchandising, types of metals, or even stone types. Keep your store fresh. Take real note of what your clients wear, and how they spend. Stock those “always a good seller” types, and add some more arts-based jewelry and stones. Keep in mind my old rule “Quality before Quantity” when buying even a $10 stock item. Is it the best quality that you can get? I think customers today, even when they have the discretionary money to purchase, need some sensible but sometimes catchy “permissions” to spend. My favorite is, “We have low adoption fees for that item!” Get them laughing, as it lowers the wall they may have. — D. Robert Smith, Dancing Raven Stoneworks, Durango, CO

Death of a Salesman

Nothing to say. Brick-and-mortars are becoming extinct. We are all doomed. — Steve & Pat DeChristofaro, Harnik Brothers Jewelers, Tarrytown, NY

Keep It Positive

2016 sounds like it was a real kick in the pants for the majority of us out there. Here’s to a much better year! — Marc Majors, Sam L. Majors, Midland, TX

Reinvent Yourself

Constantly reevaluate! Keep trying new things, watch what the big boys are doing, read magazines from other industries, take the leap! Ask lots of questions of professional consultants and see what they say. Train and you will learn from others. Quitting is not an option. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

On the Other Hand …

People who quit are generally on the cusp of succeeding. Ergo, don’t give up! — Chuck Kuba, Iowa Diamond, West Des Moines, IA


 

This article originally appeared in the March 2017 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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A Plea to Young Jewelry Store Owners and More of Your Letters for March

mm

Published

on

An Open Letter to Young Jewelry Store Owners 

Don’t get locked into a narrow focus on merchandising, types of metals, or even stone types. Keep your store fresh. Take real note of what your clients wear, and how they spend. Stock those “always a good seller” types, and add some more arts-based jewelry and stones. Keep in mind my old rule “Quality before Quantity” when buying even a $10 stock item. Is it the best quality that you can get? I think customers today, even when they have the discretionary money to purchase, need some sensible but sometimes catchy “permissions” to spend. My favorite is, “We have low adoption fees for that item!” Get them laughing, as it lowers the wall they may have. — D. Robert Smith, Dancing Raven Stoneworks, Durango, CO

Death of a Salesman

Nothing to say. Brick-and-mortars are becoming extinct. We are all doomed. — Steve & Pat DeChristofaro, Harnik Brothers Jewelers, Tarrytown, NY

Keep It Positive

2016 sounds like it was a real kick in the pants for the majority of us out there. Here’s to a much better year! — Marc Majors, Sam L. Majors, Midland, TX

Reinvent Yourself

Constantly reevaluate! Keep trying new things, watch what the big boys are doing, read magazines from other industries, take the leap! Ask lots of questions of professional consultants and see what they say. Train and you will learn from others. Quitting is not an option. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

On the Other Hand …

People who quit are generally on the cusp of succeeding. Ergo, don’t give up! — Chuck Kuba, Iowa Diamond, West Des Moines, IA

Advertisement
 

This article originally appeared in the March 2017 edition of INSTORE.

 

 

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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