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A Plea to Young Jewelry Store Owners and More of Your Letters for March

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An Open Letter to Young Jewelry Store Owners 

Don’t get locked into a narrow focus on merchandising, types of metals, or even stone types. Keep your store fresh. Take real note of what your clients wear, and how they spend. Stock those “always a good seller” types, and add some more arts-based jewelry and stones. Keep in mind my old rule “Quality before Quantity” when buying even a $10 stock item. Is it the best quality that you can get? I think customers today, even when they have the discretionary money to purchase, need some sensible but sometimes catchy “permissions” to spend. My favorite is, “We have low adoption fees for that item!” Get them laughing, as it lowers the wall they may have. — D. Robert Smith, Dancing Raven Stoneworks, Durango, CO

Death of a Salesman

Nothing to say. Brick-and-mortars are becoming extinct. We are all doomed. — Steve & Pat DeChristofaro, Harnik Brothers Jewelers, Tarrytown, NY

Keep It Positive

2016 sounds like it was a real kick in the pants for the majority of us out there. Here’s to a much better year! — Marc Majors, Sam L. Majors, Midland, TX

Reinvent Yourself

Constantly reevaluate! Keep trying new things, watch what the big boys are doing, read magazines from other industries, take the leap! Ask lots of questions of professional consultants and see what they say. Train and you will learn from others. Quitting is not an option. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

On the Other Hand …

People who quit are generally on the cusp of succeeding. Ergo, don’t give up! — Chuck Kuba, Iowa Diamond, West Des Moines, IA


 

This article originally appeared in the March 2017 edition of INSTORE.

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Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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A Plea to Young Jewelry Store Owners and More of Your Letters for March

mm

Published

on

An Open Letter to Young Jewelry Store Owners 

Don’t get locked into a narrow focus on merchandising, types of metals, or even stone types. Keep your store fresh. Take real note of what your clients wear, and how they spend. Stock those “always a good seller” types, and add some more arts-based jewelry and stones. Keep in mind my old rule “Quality before Quantity” when buying even a $10 stock item. Is it the best quality that you can get? I think customers today, even when they have the discretionary money to purchase, need some sensible but sometimes catchy “permissions” to spend. My favorite is, “We have low adoption fees for that item!” Get them laughing, as it lowers the wall they may have. — D. Robert Smith, Dancing Raven Stoneworks, Durango, CO

Death of a Salesman

Nothing to say. Brick-and-mortars are becoming extinct. We are all doomed. — Steve & Pat DeChristofaro, Harnik Brothers Jewelers, Tarrytown, NY

Keep It Positive

2016 sounds like it was a real kick in the pants for the majority of us out there. Here’s to a much better year! — Marc Majors, Sam L. Majors, Midland, TX

Reinvent Yourself

Constantly reevaluate! Keep trying new things, watch what the big boys are doing, read magazines from other industries, take the leap! Ask lots of questions of professional consultants and see what they say. Train and you will learn from others. Quitting is not an option. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

On the Other Hand …

People who quit are generally on the cusp of succeeding. Ergo, don’t give up! — Chuck Kuba, Iowa Diamond, West Des Moines, IA

Advertisement
 

This article originally appeared in the March 2017 edition of INSTORE.

 

 

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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