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A Salute to Service … and More Reader Letters for November-December 2017

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A Salute to Service … and More Reader Letters for November-December 2017

Salute to Service

I think there is a lesson to be learned concerning the personal service that makes our industry stand apart. With big box retailers like Target and Nordstrom looking to go smaller with less inventory and more personal service, it seems they also see the value of what we jewelers have been doing all along. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

MOTIVATIONAL MAG

With such a busy schedule juggling customers, inventory, employees and bench time, INSTORE has become my go-to brainstorm! It keeps me current and motivated! — Linda McEathron, Design House, Waco, TX

LIFE IN THE FAST LANE

Keeping up with the changes in advertising on social media, trying to strategize my brand management and relying on more independent contractors is a full-time job! Using the Internet to my advantage is requiring me to run ahead and keep reading all the time. Everything is so fast that I am trying to keep up and stay on top without running out of breath! — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

BEEN GREEN FOR YEARS

Good conscientious jewelers have been recycling for years. We went green ages ago. What other industry has done as much with their resources to recycle their product? Timber? Petroleum? Electric? Automotive? Very little jewelry or jewelry waste is left unrecycled. If you’re foolish enough to be throwing away your polishing dust, bench or floor sweeps, I will happily clean your store … for free! — Denise Oros, Linnea Jewelers, La Grange, IL

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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