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A Salute to Service … and More Reader Letters for November-December 2017

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Salute to Service

I think there is a lesson to be learned concerning the personal service that makes our industry stand apart. With big box retailers like Target and Nordstrom looking to go smaller with less inventory and more personal service, it seems they also see the value of what we jewelers have been doing all along. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

MOTIVATIONAL MAG

With such a busy schedule juggling customers, inventory, employees and bench time, INSTORE has become my go-to brainstorm! It keeps me current and motivated! — Linda McEathron, Design House, Waco, TX

LIFE IN THE FAST LANE

Keeping up with the changes in advertising on social media, trying to strategize my brand management and relying on more independent contractors is a full-time job! Using the Internet to my advantage is requiring me to run ahead and keep reading all the time. Everything is so fast that I am trying to keep up and stay on top without running out of breath! — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

BEEN GREEN FOR YEARS

Good conscientious jewelers have been recycling for years. We went green ages ago. What other industry has done as much with their resources to recycle their product? Timber? Petroleum? Electric? Automotive? Very little jewelry or jewelry waste is left unrecycled. If you’re foolish enough to be throwing away your polishing dust, bench or floor sweeps, I will happily clean your store … for free! — Denise Oros, Linnea Jewelers, La Grange, IL

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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