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In the jewelry business, it’s easy to get “stuck” at a certain level of sales.

So how do you break through whatever barrier is limiting your growth?

To answer this question, jewelry marketing specialist Jimmy DeGroot tells the story of two businesses. One is struggling to cross the $1-million-a-year mark, while the other is thriving with consistently higher sales.

The difference? The owners of the fast-growing store made the decision to change.

In this clip, DeGroot explains that the “decision to do” is crucial to success.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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