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In the jewelry business, it’s easy to get “stuck” at a certain level of sales.

So how do you break through whatever barrier is limiting your growth?

To answer this question, jewelry marketing specialist Jimmy DeGroot tells the story of two businesses. One is struggling to cross the $1-million-a-year mark, while the other is thriving with consistently higher sales.

The difference? The owners of the fast-growing store made the decision to change.

In this clip, DeGroot explains that the “decision to do” is crucial to success.


A Single Decision Changed Everything for This Jewelry Store

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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