(PRESS RELEASE) NEW YORK, NY — Facets of Fire celebrates romance with a heartfelt design detail. Drawing inspiration from the ancient legend of the Vena Amoris or “vein of love,” all Facets of Fire engagement rings now feature a heart hidden within its mounting.
According to legend, the Vena Amoris, or vein of love, runs directly from the left finger of your left hand to your heart. While the legend might not be “true,” this ancient belief has been the source of centuries of romantic customs, including placing wedding and engagement rings on the left finger.
Facets of Fire embraces this romantic heritage with their new tradition, a hidden heart set into the mounting of each engagement ring. This hidden heart is a secret tribute to the couple’s bond, symbolizing the love that flows through the legendary vein. The intricate detail not only enhances the beauty of Facets of Fire engagement rings but also provides a powerful story for retailers to share with their customers.
“At Facets of Fire, we believe that every diamond tells a story,” said Glenn Markman, CEO and President of Facets of Fire. “By incorporating the hidden heart into our engagement rings, we’re giving retailers a captivating story to share with their customers.”
Romance sells, and Facets of Fire knows that today’s customers crave emotional connection and meaning in their purchases. The hidden heart design taps into the beautiful tradition of the Vena Amoris, offering a compelling story that sets these engagement rings apart. When paired with Facets of Fire’s stunning diamonds, each ring becomes more than a piece of jewelry. It becomes a symbol of each couple’s love story, whispering a simple reminder: “You are loved.”
