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ACS 2002 3rd Place: Wanna Buy A Watch?

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Wanna Buy A Watch?, Los Angeles, CA

OWNER: Wanna Buy A Watch?; ADDRESS: 7366 Melrose Avenue, Los Angeles, CA 90046; PHONE: 323-653-0467


OUR THIRD-PLACE STORE, Wanna Buy A Watch? is run by former clinical psychologist Dr. Ken Jacobs, who can obviously get inside customers’ minds to see just what it is they want when it comes to buying jewelry and watches. WBAW? is located in a spacious California Mission-style building where they showcase a vintage watch collection which drives the store’s brand, as well as antique diamond rings.

WBAW interiorWBAW?’s interior design reflects the nature of their business, the appearance of an elegant salon from the stylish 1920s realized with a distressed hardwood floor, coved ceilings and columns, custom-built wooden showcases and old fashioned ceiling fans.

Outside, the entire façade of the building was renovated — an unattractive metal awning had previously obscured the front of the Spanish-style building. Says office manager April Reynolds, “We’re locally renowned for our kitsch and unusual merchandise and style.” They’ve been featured on television numerous times, with showings on Blind Date and documentaries on the Bravo and Collecting channels.The panel all loved the use of wood, though there was disagreement over the store’s name. “I like the Spanish mission style and hardwood floors,” says Karen Karch, while Gwen Carrington extols “a complete mesh with the merchandising mix of watches and antique jewelry.” Bob Olmstead, though, thinks, “They need to change their name if they are going to get serious about jewelry.” Anne Sowden disagrees. “I love the name of this store,” she says, adding, “Really makes me wanna buy a watch … and other things!”

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WBAW interior

Copycat Tips:

  • Store carefully tailored to reflect market niche
  • Most reliably attractive building material? Wood you care to guess?

Watch Out For:

  • Quirky names might put some customers off

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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