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A red southwestern modern cave in the heart of New York city.



Kokopelli, New York NY

OWNER: Paul Dumont; DESIGNERS: DGA Security/Paul Dumont; PROJECT COST: $150,000; ADDRESS: 152 Prince Street, New York, NY 10012; PHONE: (212) 925-4411; DESIGN ADVICE: “As the owner of the store look within yourself for design ideas. You can get someone else to do the mechanicals but the ideas must come from within. The design must be you. How do you do business? Do you want hip or chic? Serious or playful? Modern or classic? Your store must express you and who you wish to attract. The appearance of your store is your biggest advertisement. It says it all!”

RED IS THE COLOR OF ENERGY, passion, and drive, three qualities Paul Dumont, the owner of Kokopelli, possesses in spades. His store is named after a humpbacked minstrel of Southwestern myth, said to be a singing fertility symbol, magical hunter, and seducer of Pueblo maidens. One might speculate that latter-day fertility rites might start with a visit to this luscious Prince Street store — just round the corner from fellow-winners Push.

Continental Diamond“The products we sell at Kokopelli are truly magical. Itʼs more than just jewelry,” explains Dumont. “Every piece has its own spirit.” Dumont moved into the store in April 2002 and immediately started on its transformation. “Itʼs a Southwestern red rock cave with jeweled treasure inside,” explains Dumont. “The design began years ago in my travels throughout the Southwest. The storeʼs appearance draws them in from across the street, with many ʻoohʼs, ʻaahʼs and ʻwow!ʼs,” he says.

Besides creating a visually compelling store, security was another priority for Dumont, who had previously had the unpleasant experience of being robbed — and the even less pleasant task of trying to recoup his losses from his insurance firm. He worked with security firm DGA, whose ideas for the safe upkeep of his precious store were just what Paul was looking for. “Everything they installed on the selling floor does its job perfectly without interfering with the aesthetics,” he says of the firmʼs sensitivity towards his vision. Also, lighting was installed with visibility in mind: maximum visibility (for the jewelry) and maximum invisibility (for the lights themselves). Closed-circuit television cameras are inconspicuously planted throughout the selling floor. The small, dome shaped cameras are all-seeing, yet a casual observer would not even notice them. Motion detectors are similiarly hidden from view.


Continental Diamond interior
The futuristic style of the store certainly grabbed the panel. Brett Weiler loves the storeʼs spirit: “Fresh, creative and innovative,” he enthuses. “I liked it inside and out. The structure is an experience in itself and assures a memorable visit.” Penny Palmer is another firm fan of Dumontʼs vision, declaring it “my definition of a cool store — very unique, very warm and original, a little abstract.” RoxAnna Sway notes, “Great architectural curves, bold displays that pop against the dark background, and warm colors,” while Fred Michmerhuizen also found the store breathtaking. “Wow!” he says. “This store has a terrifically futuristic look and feel.” But Fred also wonders if “the jewelry seems to get drowned out by the Jetsons decor.” Debbie Yonick is another fan: “The curvilinear structure, with the help of color and lights, appears to envelop you as you move through the space.”



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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