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Add Some Venerability to Your Store Name

Don’t wait to include your kids; they could help you build a perception of trustworthiness.

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Add Some Venerability to Your Store Name
PHOTO: ISTOCKPHOTO

As the world and business cycle accelerate, people are no longer founding companies in the hope their grandchildren will someday carry on the family tradition. It implies that any business called Trujillo & Sons or Harvey & Daughters must be a venerable business indeed. Got a teenage grandkid who does odd jobs around the store occasionally? Don’t wait to add their name to the tile that hangs from your storefront; do it now!

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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