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Add Some Venerability to Your Store Name

Don’t wait to include your kids; they could help you build a perception of trustworthiness.

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Add Some Venerability to Your Store Name
PHOTO: ISTOCKPHOTO

As the world and business cycle accelerate, people are no longer founding companies in the hope their grandchildren will someday carry on the family tradition. It implies that any business called Trujillo & Sons or Harvey & Daughters must be a venerable business indeed. Got a teenage grandkid who does odd jobs around the store occasionally? Don’t wait to add their name to the tile that hangs from your storefront; do it now!

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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