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Add Some Venerability to Your Store Name

Don’t wait to include your kids; they could help you build a perception of trustworthiness.

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Add Some Venerability to Your Store Name
PHOTO: ISTOCKPHOTO

As the world and business cycle accelerate, people are no longer founding companies in the hope their grandchildren will someday carry on the family tradition. It implies that any business called Trujillo & Sons or Harvey & Daughters must be a venerable business indeed. Got a teenage grandkid who does odd jobs around the store occasionally? Don’t wait to add their name to the tile that hangs from your storefront; do it now!

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