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eBay Expands Authenticity Guarantee Service to Include Fine Jewelry

This marks the expansion of eBay’s authentication service to its fifth category, which currently includes sneakers, watches, handbags, and trading cards.

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eBay Expands Authenticity Guarantee Service to Include Fine Jewelry

(PRESS RELEASE) eBay announces the expansion of its Authenticity Guarantee service to include fine jewelry in collaboration with GIA, Gemological Institute of America.

As the global online jewelry market size is expected to increase by nearly 20 billion between 2019 and 2024, seamless transactions that instill confidence and trust are paramount for both the primary and secondary online markets.

With 90 years of expertise, GIA’s unparalleled category knowledge, GIA experts, including gemologists, will perform a multi-point inspection, verifying metal type, purity, and gemstone quality, to confirm the authenticity of every eligible item. New and pre-owned fine jewelry sold for $500+ will be eligible for the service, which will soon expand to include pieces from top designer brands like Bvlgari, Van Cleef & Arpels, David Yurman, Cartier and Tiffany & Co.

This marks the expansion of eBay’s authentication service to its fifth category, which currently includes sneakers, watches, handbags, and trading cards. eBay has authenticated more than two million items across authenticated categories since introducing Authenticity Guarantee in 2020, and in the next two years, the program is expected to surpass five million items.

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