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Affiliate Marketing Powerhouse Rakuten to Offer Strategic Webinar to Industry

The Platinum Guild International USA-sponsored event will cover the basics of affiliate marketing and the opportunity it presents in jewelry.

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Affiliate Marketing Powerhouse Rakuten to Offer Strategic Webinar to Industry

(PRESS RELEASE)o NEW YORK — Platinum Guild International USA has partnered with Rakuten, the global affiliate marketing platform, to provide an introductory webinar for the industry at large. The event, to be held virtually on June 24th at 1pm EST, is open to all members of the jewelry industry and will provide a tutorial on the basics of affliliate marketing.

Topics to be covered during the one-hour session will include how affiliate marketing can drive new customers, enhance shopper loyalty, and ramp up e-commerce sales, as well explore jewelry vertical insights from Rakuten’s proprietary consumer data research.

“We believe in the power of affiliate marketing and its ability to propel brands to reach new consumers,” explained PGI-USA’s president, Jenny Luker. “Platinum Guild felt by partnering with Rakuten to offer this webinar to the industry, it will allow for more companies to explore the opportunities which affiliate marketing provides.”

To register for the webinar, visit here .

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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