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Affiliate Marketing Powerhouse Rakuten to Offer Strategic Webinar to Industry

The Platinum Guild International USA-sponsored event will cover the basics of affiliate marketing and the opportunity it presents in jewelry.

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Affiliate Marketing Powerhouse Rakuten to Offer Strategic Webinar to Industry

(PRESS RELEASE)o NEW YORK — Platinum Guild International USA has partnered with Rakuten, the global affiliate marketing platform, to provide an introductory webinar for the industry at large. The event, to be held virtually on June 24th at 1pm EST, is open to all members of the jewelry industry and will provide a tutorial on the basics of affliliate marketing.

Topics to be covered during the one-hour session will include how affiliate marketing can drive new customers, enhance shopper loyalty, and ramp up e-commerce sales, as well explore jewelry vertical insights from Rakuten’s proprietary consumer data research.

“We believe in the power of affiliate marketing and its ability to propel brands to reach new consumers,” explained PGI-USA’s president, Jenny Luker. “Platinum Guild felt by partnering with Rakuten to offer this webinar to the industry, it will allow for more companies to explore the opportunities which affiliate marketing provides.”

To register for the webinar, visit here .

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SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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