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Affiliate Marketing Powerhouse Rakuten to Offer Strategic Webinar to Industry

The Platinum Guild International USA-sponsored event will cover the basics of affiliate marketing and the opportunity it presents in jewelry.

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Affiliate Marketing Powerhouse Rakuten to Offer Strategic Webinar to Industry

(PRESS RELEASE)o NEW YORK — Platinum Guild International USA has partnered with Rakuten, the global affiliate marketing platform, to provide an introductory webinar for the industry at large. The event, to be held virtually on June 24th at 1pm EST, is open to all members of the jewelry industry and will provide a tutorial on the basics of affliliate marketing.

Topics to be covered during the one-hour session will include how affiliate marketing can drive new customers, enhance shopper loyalty, and ramp up e-commerce sales, as well explore jewelry vertical insights from Rakuten’s proprietary consumer data research.

“We believe in the power of affiliate marketing and its ability to propel brands to reach new consumers,” explained PGI-USA’s president, Jenny Luker. “Platinum Guild felt by partnering with Rakuten to offer this webinar to the industry, it will allow for more companies to explore the opportunities which affiliate marketing provides.”

To register for the webinar, visit here .

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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