Sales Truth: Taking action against one employee does not lower the morale in others.
WHY IT IS TRUE:Your sales manual clearly defines the standards of performance required in your store.
PLAN OF ACTION:From the day people are hired, they should understand what your standards of performance are in your store. They are very simple; you have performed by them for your entire career. Those whose performance falls well below those expectations should be called for a one-on-one, closed door meeting with you. The other employees in your store will be encouraged to by your actions, and will continue to perform at levels within your expectations.