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Dave Richardson

Afraid to Discipline an Employee? Don’t Be

Your other employees will be encouraged when it’s deserved.

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Sales Truth: Taking action against one employee does not lower the morale in others.

WHY IT IS TRUE:Your sales manual clearly defines the standards of performance required in your store.

PLAN OF ACTION:From the day people are hired, they should understand what your standards of performance are in your store. They are very simple; you have performed by them for your entire career. Those whose performance falls well below those expectations should be called for a one-on-one, closed door meeting with you. The other employees in your store will be encouraged to by your actions, and will continue to perform at levels within your expectations.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered

Even successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”

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