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AGS Launches New Consumer Search Tool

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(Press Release) Las Vegas, NV – The American Gem Society has launched a new addition to its Find a Jeweler search tool on its website, Find A Professional Jeweler.

The new addition highlights credentialed industry professionals while reminding consumers of the importance of shopping with qualified jewelers who are up to date on their education and certification. The new tool is accessed from the home page of the AGS website or directly via its own url www.americangemsociety.org/findapro.

“AGS is pleased to highlight our titleholders and promote the importance of continued education and recertification,” said Ruth Batson, CEO of the AGS and AGS Laboratories. “If a consumer meets a jeweler, they now have an unbiased way to learn more about that jeweler’s commitment to education, ethics and professionalism.”

The tool provides information about jewelers, including their AGS credentials, whether they have completed their recent recertification and whether or not they recently attended Conclave. Visitors can hover over the icons next to the title, certification, and Conclave to read an explanation of each and its place within the fine jewelry industry.

AGS will continue to drive traffic to its Find a Jeweler search in 2017 through consumer advertising in both print and online.

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