Press Releases

AGTA Provides Free Educational Seminars

Seminars from 2018, 2019, and 2020 are now ready for viewing.

Published

4 years ago

May 11, 2020

INSTORE Staff

(PRESS RELEASE) DALLAS, TX – The American Gem Trade Association(AGTA) announced the AGTA GemFair Tucson Seminar Series will now be available for free on the AGTA website. Seminars from 2018, 2019 and 2020 are ready for viewing now, with almost 80 educational classes from which to choose. While the seminars are free to attend in person at AGTA GemFair, post-show access was previously limited to a purchased flash drive, or as an exclusive AGTA membership benefit.

“AGTA has been working diligently to find ways to help our members, and the industry, navigate these unchartered waters,” said Douglas K. Hucker, AGTA CEO. “One of the most valuable tools we offer is education, and as seen at our Tucson show in person, our seminar series is one of the most impactful parts of GemFair. We felt like this was another way we can be of service to our industry.”

The AGTA GemFair Tucson Seminar Series offers discussions from how to sell colored gemstones and cultured pearls; the latest in gemology news from world-renowned laboratories; promotion and marketing tips from top experts in the business; key-training techniques for sales and service staff, among many others. Seminars are accessible here.

In addition to the free educational seminars, AGTA has developed an extensive Marketing During COVID-19 series that focuses on helping companies strengthen their online business and social media footprint. The Association is also developing a webinar series with additional educational opportunities.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”