Share Tweet Alan Perry Works on Letting Go — Gradually Published 2 years ago on February 1, 2019 By Eileen McClelland Instore February 2019 Issue Alan Perry, who recently turned 60, is trying to slowly let go of his “baby,” Perry’s Emporium in Wilmington, NC, and let his sons take over. His strategy is to scale back to a four-day week, then three days, and by the time he’s 70, two. While it’s not easy to let go of the reins, he is ready to loosen them. “I started this with nothing and have grown it to over $6 million, so it’s my pride and joy. But I am tired of all the stress, so it feels good to let loose a lot of the staff issues. I’m damn sure going to slow down to three days a week when I’m 65.” His oldest son, Joshua, is the floor and store manager, supported by a chief financial officer, while his youngest, Jordan, is on the bench but will be moving into sales. “I have pretty much turned over hiring and firing to Joshua, as well as training.” As for advertising, “I’ve been on TV and radio for 26 years, but we’re putting them on TV more and using Jordan on the radio. I’m still working on marketing and inventory, merchandise planning, the ad budget. That’s what I enjoy. I also go out on the floor for about two hours a day, to greet customers and close the sale when need be. I enjoy the heck out of that.” Perry is a member of a Plexus group. The consensus in that group is that when you can walk away for a year and no one has to call you, that’s when you know you can retire. “I”m not quite ready for that. They need another five years of me in the trenches working.” Advertisement It’s all moving in the right direction, though. Business is up about 15 percent this year, even after the area was slammed by a hurricane. Related Topics: click to Comment(Comment) Up Next Mike Doland Bows Out to Make Room for His Sons Don't Miss In Austin,Two Years of Negotiation Lead to Sale Eileen McClelland Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases2 hours ago Gembridge Announces Global Industry Ambassador Network Press Releases3 hours ago Christopher Designs Celebrates 40th Anniversary Press Releases1 day ago GJEPC Signs MoU with eBay Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Sponsored Content3 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines2 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns3 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!