Press Releases

ALOR Celebrates 40 Years with a Launch of Limited-Edition Items

It will be launching four limited edition unique designs at the Couture Jewelry Fair in Las Vegas.

Published

5 years ago

May 9, 2019

INSTORE Staff

(PRESS RELEASE) SAN DIEGO, California – ALOR International Ltd., the luxury jewelry company founded by Sandy and Jack Zemer in 1979, is celebrating its 40th year in business. Named for their two sons Ori and Tal and originally founded as a gold wholesale company, Sandy and Jack soon realized something was missing in the jewelry industry: designer brands. “The retailers were tired of all the same old gold chains, and they wanted something different, that is what we created,” says Sandy Zemer.

Soon after, the ALOR brand name was born into the world of jewelry. Combining Jack’s background as an engineer and Sandy’s knack for fashion, the two began designing, manufacturing and distributing what today is now iconic to the ALOR brand: stainless steel cable accented with 18kt gold and diamonds. Shortly after the launch of their initial collection, the ALOR brand found itself in high-end Couture retailers and department stores.

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In honor of its four decades in business, ALOR will be launching four limited edition unique designs at the Couture Jewelry Fair in Las Vegas. Each individual piece will be limited to a production of only forty with a total of 160 in all. The designs will commemorate and have features of the ALOR product from the past 40 years, will be numbered and come with its own commemorative packaging and authorized certificate.

“It was important to me that our collections have value and to have a cache about it. That is why all of our designs needed to also have 18kt gold mixed with the cable,” says Sandy. Today, the ALOR brand comprises of many cable collections, 18kt solid gold collections, Swiss Made watches and an extensive bridal collection.

“I came to America at the age of 30 with nothing, and today I have built the American Dream as an entrepreneur,” says Jack Zemer. “The brand has given me more than I can have ever given it. I have learned so much from the business. Sandy and I want to thank all of our partners and retailers over the last 40 years for making our dreams come true.”

40 years later, the ALOR brand can be found in over 300 points of distribution worldwide, from the USA to Australia and from Mexico to China. The brand will be launching into the Middle East later this year.

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”