Prices range from $1,000 to $5,000.
La Jolla, CA – Southern California-based fine fashion jewelry and watch brand ALOR has introduced a bridal collection.
The collection debuted recently at the Continental Buying Group trade show. “ALOR Down the Aisle” will be launched fully throughout the spring at selected retailers culminating at Couture and JCK Las Vegas’s Plumb Club. ALOR Down the Aisle is a collaboration with jewelry industry veteran EMA Jewelry.
ALOR Down the Aisle features over 50 new bridal styles “that are derivative of the brand’s fashion-forward and modern fine fashion jewelry collection,” according to a press release.
The company stated: “The aesthetic consist of signature ALOR looks for the modern bride and gentlemanly masculine yet refined styles for men. Crafted in 14-karat gold with high quality diamonds, retail will range from $1,000-$5,000, a price point that is in keeping with ALOR’s affordable luxury position and reputation in the market.”
ALOR and EMA Jewelry will work together to distribute and market ALOR Down the Aisle.
According to the release: “EMA is ALOR’s licensee for the entire bridal world, which will allow EMA autonomy to fulfill all distribution and sales needs to customers, while utilizing ALOR’s famous designs and marketing.”
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Selections from ALOR Down the Aisle.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
