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Alor Launches First Bridal Collection

Published

7 years ago

February 7, 2017

INSTORE Staff

Prices range from $1,000 to $5,000.

La Jolla, CA – Southern California-based fine fashion jewelry and watch brand ALOR has introduced a bridal collection.

The collection debuted recently at the Continental Buying Group trade show. “ALOR Down the Aisle” will be launched fully throughout the spring at selected retailers culminating at Couture and JCK Las Vegas’s Plumb Club. ALOR Down the Aisle is a collaboration with jewelry industry veteran EMA Jewelry.

ALOR Down the Aisle features over 50 new bridal styles “that are derivative of the brand’s fashion-forward and modern fine fashion jewelry collection,” according to a press release.

The company stated: “The aesthetic consist of signature ALOR looks for the modern bride and gentlemanly masculine yet refined styles for men. Crafted in 14-karat gold with high quality diamonds, retail will range from $1,000-$5,000, a price point that is in keeping with ALOR’s affordable luxury position and reputation in the market.”

ALOR and EMA Jewelry will work together to distribute and market ALOR Down the Aisle.

According to the release: “EMA is ALOR’s licensee for the entire bridal world, which will allow EMA autonomy to fulfill all distribution and sales needs to customers, while utilizing ALOR’s famous designs and marketing.”

INSTORE Alor Selections from ALOR Down the Aisle.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”