Press Releases

ALOR to Give Customers the Opportunity to Touch and Feel  with Cuff Essentials Program

The new Cuff Essential Program will be launched during the Couture Show in Las Vegas from June 9-12, 2022.

Published

2 years ago

May 16, 2022

Press Releases

ALOR to Give Customers the Opportunity to Touch and Feel  with Cuff Essentials Program

(PRESS RELEASE) SAN DIEGO, CA — ALOR, renowned for their creation of cable jewelry, will launch its first ever Cuff Essentials Program. As we all refocus our wardrobes to meet our current lifestyle, basic pieces that are comfortable and effortless become our fashion basics.

“There has never been a better time for effortless jewelry,” said Marilyn Harrell EVP and creative director of ALOR. The new Cuff Essential Program will be launched during the Couture Show in Las Vegas from June 9-12, 2022. ALOR will be exhibiting at Couture on the main floor in Salon 828.

The program will consist of four different widths of cuffs, 5 rows, 8 rows, 12 rows and 16 rows of cable. Each width will be available in the multitude of beautiful colors: Grey, Black, Rose, Blue, Yellow and Bronze and combinations thereof. The Cuff Essentials will be priced from $130 – $225. These cuffs will presented on a beautiful ALOR top of counter display. “By putting these cuffs on top of counter the customers will be able to touch, try on and feel these wonderful fashion essentials. We’re so excited about this amazing FUN program,” says Marilyn.

“In today’s retail world we need to be more interactive with the end consumer,” said Ori Zemer, President of ALOR. “Take Apple for example, everything is out on display for the customer to touch and experience. We are always striving to find innovative ways for us to connect with the ALOR fan.”

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”