(PRESS RELEASE) SAN DIEGO, CA — ALOR, renowned for their creation of cable jewelry, will launch its first ever Cuff Essentials Program. As we all refocus our wardrobes to meet our current lifestyle, basic pieces that are comfortable and effortless become our fashion basics.
“There has never been a better time for effortless jewelry,” said Marilyn Harrell EVP and creative director of ALOR. The new Cuff Essential Program will be launched during the Couture Show in Las Vegas from June 9-12, 2022. ALOR will be exhibiting at Couture on the main floor in Salon 828.
The program will consist of four different widths of cuffs, 5 rows, 8 rows, 12 rows and 16 rows of cable. Each width will be available in the multitude of beautiful colors: Grey, Black, Rose, Blue, Yellow and Bronze and combinations thereof. The Cuff Essentials will be priced from $130 – $225. These cuffs will presented on a beautiful ALOR top of counter display. “By putting these cuffs on top of counter the customers will be able to touch, try on and feel these wonderful fashion essentials. We’re so excited about this amazing FUN program,” says Marilyn.
“In today’s retail world we need to be more interactive with the end consumer,” said Ori Zemer, President of ALOR. “Take Apple for example, everything is out on display for the customer to touch and experience. We are always striving to find innovative ways for us to connect with the ALOR fan.”
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
