Press Releases

ALOR to Give Customers the Opportunity to Touch and Feel  with Cuff Essentials Program

The new Cuff Essential Program will be launched during the Couture Show in Las Vegas from June 9-12, 2022.

Published

3 years ago

May 16, 2022

Press Releases

ALOR to Give Customers the Opportunity to Touch and Feel  with Cuff Essentials Program

(PRESS RELEASE) SAN DIEGO, CA — ALOR, renowned for their creation of cable jewelry, will launch its first ever Cuff Essentials Program. As we all refocus our wardrobes to meet our current lifestyle, basic pieces that are comfortable and effortless become our fashion basics.

“There has never been a better time for effortless jewelry,” said Marilyn Harrell EVP and creative director of ALOR. The new Cuff Essential Program will be launched during the Couture Show in Las Vegas from June 9-12, 2022. ALOR will be exhibiting at Couture on the main floor in Salon 828.

The program will consist of four different widths of cuffs, 5 rows, 8 rows, 12 rows and 16 rows of cable. Each width will be available in the multitude of beautiful colors: Grey, Black, Rose, Blue, Yellow and Bronze and combinations thereof. The Cuff Essentials will be priced from $130 – $225. These cuffs will presented on a beautiful ALOR top of counter display. “By putting these cuffs on top of counter the customers will be able to touch, try on and feel these wonderful fashion essentials. We’re so excited about this amazing FUN program,” says Marilyn.

“In today’s retail world we need to be more interactive with the end consumer,” said Ori Zemer, President of ALOR. “Take Apple for example, everything is out on display for the customer to touch and experience. We are always striving to find innovative ways for us to connect with the ALOR fan.”

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.