Press Releases

Alor to Roll Out New Instagram-Style Advertising Campaign

Published

9 years ago

March 2, 2016

INSTORE Staff

(Press Release)

LA JOLLA, CA – Alor, a luxury cable jewelry maker, will debut a new national advertising campaign this spring.

In a departure from past campaigns which featured familiar faces from the world of modeling, Alor has chosen a new star for this campaign: their own cable jewelry. Shot solely on site at Alor’s La Jolla, California studio, the campaign imagery features several looks styled by the brand’s in-house marketers and merchandisers. The shots are close-up and focused on product, featuring a mix of fashion-forward cable designs and new diamond bar styles. Versatility is shown in the myriad ways the product can be worn: stacked rings, mix-and-match styles, two-tone or monochrome assemblies, and layered diamond bar pendants. The real life, Instagram-style campaign is Alor’s response to an increasingly youthful, dialed-in and modern consumer.

Alor’s president, Ori Zemer, explained: “The impetus for this style of ‘of the moment’ creative direction is to deliver something desirable to our consumers, something that will appeal to their sensibilities and interests, which, in our social media-driven culture, seems to be a focus on real lifestyle and insta-ready looks. In taking the campaign in-house, it allows us to showcase the product as we have designed it to be worn, ensuring the pieces are the star of each image.”

The campaign will debut across various media platforms with a major increase in spending on digital advertising, specifically supporting social media.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”