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ALTR Created Diamonds Launches Its First Consumer Brand

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It will be available in September.

(Press Release) NEW YORK — ALTR Created Diamonds, from the RIAM Group, has announced the launch of its first consumer brand, LOVEMONSTER. Made exclusively from ALTR created diamonds, LOVEMONSTER engagement rings and other jewelry feature larger carat, Type IIA diamonds in exquisite settings.

“ALTR’s new brand endeavors to capture the imagination of the modern couple,” says Amish Shah, president of ALTR Created Diamonds. “LOVEMONSTER is jewelry that amplifies the impact of a superior stone and tells a love story that is located in the now.”

Grown to specification using a method that recreates the temperature and pressure found in the deep layer of Earth, LOVEMONSTER embodies the intense, amplified and passionate circumstances that define the new cultural truths about relationships and love.

LOVEMONSTER’s most elaborate piece, INDRA’S NET, consists of 205 ALTR created diamonds totaling 35.40 karats on an intricate web of 18ct white gold. As one of the first couture jewels made entirely from created diamonds, Indra’s Net is possibly the most extravagant design to date.

Led by industry veteran and third-generation diamond and jewelry manufacturer Amish Shah, ALTR Created Diamonds are manufactured by RIAM Group, leveraging 75 years of experience and expertise in the diamond trade. As the world’s only completely vertically integrated company for created diamonds, ALTR uses the highest standards of production from creation to completion. ALTR Created Diamonds carry certifications from Gem Certification and Assurance Lab (GCAL) and International Gem Institute (IGI).

LOVEMONSTER will be available in retail stores across the U.S. beginning in September 2017. For more information on the ALTR Created Diamonds, visit www.altr.nyc.

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