Headlines

Amazon May Be Preparing for Major Jewelry Push, Filing Suggests

It’s filed a trademark application.

Published

3 years ago

September 24, 2018

INSTORE Staff

A trademark filing suggests Amazon might have big plans for the jewelry market.

The company is seeking to trademark the brand “For Keeps by Amazon” to be used for “precious metals and their alloys and goods in precious metals” as well as the “online retail sales of jewelry,” Business Insider reports.

The filing with the U.S. Patent and Trademark Office is not conclusive proof of what the company plans to do. But by the Business Insider’s analysis, it could mean Amazon is looking to “double down” on jewelry.

Amazon currently sells a line of value-oriented jewelry called the Amazon Collection. Another private-label offering would take the company deeper into that arena, in line with the strategy it’s pursuing in many other product categories, from clothing to furniture.

Amazon did not respond to Business Insider’s request for comment.

Read more at Business Insider

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.