Connect with us

Headlines

Amazon, Starbucks Partner on “Phygital” Concept

Starbucks Pickup with Amazon Go delivers convenience and connection.

mm

Published

on

Amazon, Starbucks Partner on “Phygital” Concept

In a move that surely cements the future of the “phygital” experience, Starbucks (Seattle) joined forces with Amazon (Seattle) to open a hybrid store that marries the best of the physical and digital worlds. The new store, located on New York’s 59th St. between Park and Lexington Ave, opened today.

“The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,” said Katie Young, Senior VP of Global Growth and Development, Starbucks in a statement. “Our goal … is to give our customers the ability to choose which experience is right for them as they go through their day.”

The concept allows consumers to order ahead in the Starbucks app to begin their journey, which continues in store, where they can pick up and seamlessly pay for their order using Amazon Just Walk Out technology or stay awhile and enjoy more amenities. Among those are a modernized lounge featuring individual workstations with power outlets and USB ports. The full Starbucks menu is complemented by a curated selection of foods and beverages from the Amazon Go market.

At least three of these stores are planned, with a second location slated for The New York Times building at 40th St. and 8th Ave. next year.

PHOTO GALLERY (7 IMAGES)
📷: Courtesy of Starbucks

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular