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America’s Coolest Stores Winners 2016: Stamp of Approval

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America’s Coolest Stores Winners 2016: Stamp of Approval

America’s Coolest Stores Winners 2016: Stamp of Approval

America’s Coolest Stores Winners 2016: Stamp of Approval
America’s Coolest Stores Winners 2016: Stamp of Approval

HONORABLE MENTIONS:

BETTERIDGE
MARSHALL PIERCE & COMPANYTHACKER JEWELRYTHE DIAMOND CENTERSTEPHEN SILVER FINE JEWELRY

America’s Coolest Stores Winners 2016: Stamp of Approval

America’s Coolest Stores Winners 2016: Stamp of Approval
America’s Coolest Stores Winners 2016: Stamp of Approval

HONORABLE MENTIONS:

DESIGNING JEWELERS
DIANNA RAE JEWELRYEVANS JEWELERSONYX II FINE JEWELERSREVOLUTION JEWELRY WORKS

CONTEST METHODOLOGY: Our 15th annual contest featured two divisions: Big Cool for stores with six or more full-time employees; and Small Cool for stores with five or fewer. From 85 entries, 10 finalists per division were selected by INSTORE’s editors. Separate panels of industry-expert judges chose the top three stores in each division. Five Honorable Mention stores were chosen from each of the division’s finalists and will be featured in upcoming issues. Judges viewed the entries on a specially created website and rated stores in six categories: story, exterior appearance, interior appearance, advertising and marketing, online presence and overall individuality. Total scores were calculated weighting the categories according to importance: story 50 percent, exterior 75 percent, interior 100 percent, advertising 50 percent, online 25 percent and individuality 100 percent. Judges with personal or professional ties to a store were asked to recuse themselves from voting on those stores. Many thanks to our terrific judges and to all those who entered!

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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