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Americans Don’t Spend Anywhere Near 2 Months’ Salary on Engagement Rings, Survey Finds

They shell out 4 percent of annual pretax income, on average.

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The typical American spends two weeks’ pay on an engagement ring, according to a new survey.

That equates to 4 percent of annual pretax income. The median spend in the poll, conducted by Morning Consult for The New York Times, was $1,900.

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Of course, there were a few big spenders: 7 percent of respondents shelled out more than $10,000 for a ring. Prices were adjusted for inflation based on the year of purchase.

The online poll included 1,600 adults.

The results suggest that the “two months’ salary” popularized by industry marketing “is very much much an illusion,” the Times reports.

Amanda Gizzi, spokeswoman for Jewelers of America, told the newspaper: “That guideline has sort of been tossed out the window.

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“It’s not anything anyone in the industry promotes today.”

Another recent survey found higher spending levels for engagement rings. Brides’ American Wedding Study found that the typical couple spent $7,829 in 2018.

Read more at The New York Times

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Jewelry Chain Looks to Build $13M Headquarters

It will employ about 100 people.

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James Avery, a Texas-based manufacturer that operates 88 stores, is looking to open a second headquarters at a cost of $13 million.

The facility would be located in Cedar Park, TX, KXAN-TV and the Austin Business Journal report.

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James Avery Craftsman Inc. is seeking more than $500,000 in economic incentives for the project.

As part of the agreement, the headquarters would need to have a payroll of about $4.9 million by 2025. It would also need to consist of at least 35,000 square feet.

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The Business Journal reports that the facility would have more than 100 employees.

Kerrville-based James Avery, known in part for its Christian-themed jewelry, is particularly popular in its home state of Texas, where it operates 80 stores.

Read more at KXAN-TV

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Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds

MVI Marketing has released a new video.

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MVI Marketing has released a new video in which three millennial couples reveal what they think about lab-grown diamonds.

The couples interviewed by MV Eye are all actively shopping for engagement rings.

In the video, which is under three minutes long, they’re asked about topics such as their budget, their shopping preferences and their views on lab-grown diamonds.

Watch the video:


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GIA Identifies Mixed Natural-Synthetic Diamond

It ‘could be a new type of product entering the market.’

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The Gemological Institute of America had identified a stone that is a composite of synthetically grown and natural diamond.

It was described as a 0.64-carat fancy grayish greenish blue cushion modified brilliant. It turned out to have a “CVD synthetic diamond overgrowth,” according to GIA, which described the finding in the Spring 2019 issue of Gems & Gemology, its quarterly scientific journal.

The grayish greenish blue was caused by the gray and blue components from the CVD layer and the yellow from the substrate.

“The resulting color was likely the main motivation for growing the CVD layer on top of the natural diamond, though the extra weight gained could also be a factor,” according to the article.

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GIA added: “With the second of these composites seen at GIA, this could be a new type of product entering the market.

“Earth-grown diamonds with synthetic diamond grown on the surface require extra scrutiny due to the presence of natural-looking features, both spectroscopic and gemological. Careful inspection still reveals the presence of synthetic indicators, which expose the true nature of the diamond.”

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