Connect with us

Headlines

Amid New Jewelry Merchandising Strategy, J.C. Penney Delivers ‘Blowout Quarter’

mm

Published

on

The retailer is finding success as other big chains struggle.

J.C. Penney enjoyed a promising fourth quarter even as the holiday period proved less so for other national retailers like Walmart and Macy’s, according to The Street. The article says that J.C. Penney reported $4 billion in revenue, higher than the $3.9 billion forecast, as well as a 4.1 percent increase in same-store sales as part of a “blowout quarter.” Same-store sales have now increased in each of the last two years, which “implies that J.C. Penney’s merchandising and promotional efforts are resonating with deal-hungry consumers.” And there may be even more gains ahead, as the retailer said its new merchandising concept – which includes a revamp of its jewelry sections – has delivered early returns.

Read more at The Street

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular