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Amid New Jewelry Merchandising Strategy, J.C. Penney Delivers ‘Blowout Quarter’

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The retailer is finding success as other big chains struggle.

J.C. Penney enjoyed a promising fourth quarter even as the holiday period proved less so for other national retailers like Walmart and Macy’s, according to The Street. The article says that J.C. Penney reported $4 billion in revenue, higher than the $3.9 billion forecast, as well as a 4.1 percent increase in same-store sales as part of a “blowout quarter.” Same-store sales have now increased in each of the last two years, which “implies that J.C. Penney’s merchandising and promotional efforts are resonating with deal-hungry consumers.” And there may be even more gains ahead, as the retailer said its new merchandising concept – which includes a revamp of its jewelry sections – has delivered early returns.

Read more at The Street

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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