Headlines

Amid New Jewelry Merchandising Strategy, J.C. Penney Delivers ‘Blowout Quarter’

Published

8 years ago

March 2, 2016

INSTORE Staff

The retailer is finding success as other big chains struggle.

J.C. Penney enjoyed a promising fourth quarter even as the holiday period proved less so for other national retailers like Walmart and Macy’s, according to The Street. The article says that J.C. Penney reported $4 billion in revenue, higher than the $3.9 billion forecast, as well as a 4.1 percent increase in same-store sales as part of a “blowout quarter.” Same-store sales have now increased in each of the last two years, which “implies that J.C. Penney’s merchandising and promotional efforts are resonating with deal-hungry consumers.” And there may be even more gains ahead, as the retailer said its new merchandising concept – which includes a revamp of its jewelry sections – has delivered early returns.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”