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Amid New Jewelry Merchandising Strategy, J.C. Penney Delivers ‘Blowout Quarter’

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The retailer is finding success as other big chains struggle.

J.C. Penney enjoyed a promising fourth quarter even as the holiday period proved less so for other national retailers like Walmart and Macy’s, according to The Street. The article says that J.C. Penney reported $4 billion in revenue, higher than the $3.9 billion forecast, as well as a 4.1 percent increase in same-store sales as part of a “blowout quarter.” Same-store sales have now increased in each of the last two years, which “implies that J.C. Penney’s merchandising and promotional efforts are resonating with deal-hungry consumers.” And there may be even more gains ahead, as the retailer said its new merchandising concept – which includes a revamp of its jewelry sections – has delivered early returns.

Read more at The Street

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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