JUN. 2-8
BUYING If you’re in Vegas for the JCK shows (May 31-June 3), make this year’s buying expedition a cooperative effort with the rest of the staff back in the store. Prime your smart phone, digital camera and laptop so that you can feed as much information back to your employees and get their feedback on what you find. Maybe even set up a Twitter feed to show them how hard you’re working.
MARKETING Ramp up your blogging this week. Comment on what’s new in Las Vegas and what has people buzzing. You don’t actually have to be at the show to do this — just offer your opinions based on the trade press reports (if you need inspiration, check instoremag.com each morning).
JUN. 9-15
SALES MEETING Go through your plans for the run-up to Father’s Day. Get your staff to think beyond the traditional, especially if it’s a younger dad — fashion jewelry is growing with this set. Be ready to suggest gift cards as well; men can be a picky bunch when it comes to what they may receive from a jewelry store.
PERSONAL Shake up your routine. With pen and paper, write a thank-you note to someone who’s influenced you in your career. Don’t forget to mail it.
MANAGEMENT Creating a risk management plan involves more than getting affordable rates for insurance premiums. In the long run, avoiding potential claims is the single biggest step you can take to keep your risks (and costs) down. The Small Business Administration (sba.gov) makes available a helpful guide to minimize risk.
JUN. 16-22
FURNISHINGS Need any new office furniture? Now is the time to pick some up; showrooms are making room for new lines that come out in August.
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STORE Update your in-store video loop. For a change, forget the promotional videos and run something that’s got nothing to do with selling at all — Finding Dory, maybe, or some surfing clips.
OPERATIONS What’s your pre-opening drill? If it’s “All hands on deck!” you may want to try something more systematic. Many retailers use a 10-point checklist to make sure that all the important things are taken care of before they open the doors.
JUN. 23-29
MANAGEMENT We’ve recommended it dozens of times and we’re sure you haven’t done it: sign up for Toastmasters. (Find a club near you at toastmasters.org). In no time, you’ll be welcoming invitations to talk publicly.
LEGAL Brush up on your compliance. Check the Federal Trade Commission’s guides on disclosure. Go to ftc.gov and enter “jewelry guides” in the search box.
MERCHANDISING Gather with your staff to inspect your show finds and go through what you ordered during the recent buying season. Develop a product launch plan and schedule training to ensure the successful sell-through.
