Products

An Augmented Reality Shopping Platform and More New Services for October

Published

6 years ago

September 27, 2017

INSTORE Staff Instore October 2017 Issue

An Augmented Reality Shopping Platform and More New Services for October

Digital Meets Real World

AUGMENTes, a leader in augmented reality, has developed a shopping platform that virtually places customers inside the product or jewelry store by superimposing computer-generated images on the user’s view of the real world. Offerings include virtual touch-and-try-on, electronic mobile-augmented commerce, design your own and many more. augmentes.com

Size Matters

Porte Marketing’s new diamond stud events for jewelry stores are all about one thing: selling larger diamond studs, especially pairs of 3.00 TCW and up. From tongue-in-cheek custom graphics to demographic reporting, this low-cost comprehensive program will get your customers thinking bigger.portemarketing.com

Fresh Findings

Industry giant Stuller has released its largest findings catalog to date. Titled Findings and Metals 2018-2019, it boasts a full 800 pages bursting with new products and dependable bestsellers. stuller.com/findingscatalog2018

Let’s Talk Platinum

Platinum Guild International has made a variety of reference materials available for jewelers, including the Platinum Quality Assurance Benchmarks interactive reference tool, a handy fact sheet, and other quality assurance benchmarks for working with and evaluating platinum jewelry. platinumlearning.com

Building Charm

LovePendants has launched LoveCharms Builder, an online creation tool. LovePendants affiliates will receive the profits of online sales made in their areas. lovependants.com

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”