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An Augmented Reality Shopping Platform and More New Services for October

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Digital Meets Real World 

AUGMENTes, a leader in augmented reality, has developed a shopping platform that virtually places customers inside the product or jewelry store by superimposing computer-generated images on the user’s view of the real world. Offerings include virtual touch-and-try-on, electronic mobile-augmented commerce, design your own and many more. augmentes.com

Size Matters

Porte Marketing’s new diamond stud events for jewelry stores are all about one thing: selling larger diamond studs, especially pairs of 3.00 TCW and up. From tongue-in-cheek custom graphics to demographic reporting, this low-cost comprehensive program will get your customers thinking bigger.portemarketing.com

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Fresh Findings

Industry giant Stuller has released its largest findings catalog to date.  Titled Findings and Metals 2018-2019, it boasts a full 800 pages bursting with new products and dependable bestsellers. stuller.com/findingscatalog2018

Let’s Talk Platinum

Platinum Guild International has made a variety of reference materials available for jewelers, including the Platinum Quality Assurance Benchmarks interactive reference tool, a handy fact sheet, and other quality assurance benchmarks for working with and evaluating platinum jewelry. platinumlearning.com

Building Charm

LovePendants has launched LoveCharms Builder, an online creation tool. LovePendants affiliates will receive the profits of online sales made in their areas. lovependants.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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