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An Augmented Reality Shopping Platform and More New Services for October

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An Augmented Reality Shopping Platform and More New Services for October

Digital Meets Real World 

AUGMENTes, a leader in augmented reality, has developed a shopping platform that virtually places customers inside the product or jewelry store by superimposing computer-generated images on the user’s view of the real world. Offerings include virtual touch-and-try-on, electronic mobile-augmented commerce, design your own and many more. augmentes.com

Size Matters

Porte Marketing’s new diamond stud events for jewelry stores are all about one thing: selling larger diamond studs, especially pairs of 3.00 TCW and up. From tongue-in-cheek custom graphics to demographic reporting, this low-cost comprehensive program will get your customers thinking bigger.portemarketing.com

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Fresh Findings

Industry giant Stuller has released its largest findings catalog to date.  Titled Findings and Metals 2018-2019, it boasts a full 800 pages bursting with new products and dependable bestsellers. stuller.com/findingscatalog2018

Let’s Talk Platinum

Platinum Guild International has made a variety of reference materials available for jewelers, including the Platinum Quality Assurance Benchmarks interactive reference tool, a handy fact sheet, and other quality assurance benchmarks for working with and evaluating platinum jewelry. platinumlearning.com

Building Charm

LovePendants has launched LoveCharms Builder, an online creation tool. LovePendants affiliates will receive the profits of online sales made in their areas. lovependants.com

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SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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