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An Event Idea for Equal Pay Day, and More Important Dates for March

And don’t let National Puppy Day go to the dogs.




An Event Idea for Equal Pay Day, and More Important Dates for March

31 Most working citizens labor the first few months of any year to pay off their obligations to Uncle Sam. That feels bad enough, but women then have to work another four months to catch up to men in terms of earnings. It’s this income disparity that is behind EQUAL PAY DAY, which marks the number of extra days the better half have to toil. Invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work. And in 2021, people seem to be in the mood for social statements.

1 March is NATIONAL CRAFT MONTH, a celebration of the kinds of skills jewelers have applied for centuries. Think of an event to highlight the skills of your bench team and the more general delights of the hand-wrought art.

20 Spring is ART WALK season. See if there’s one happening in your area. Baxley Jewelers in Carrollton, GA, told us they hosted a local photographer as part of such an event and drew the largest crowds they’ve ever had.

23 Happy NATIONAL PUPPY DAY! Get your Instagram account ready. What’s cuter than a pup in pearls?

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Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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