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An Event Idea For Equal Pay Day, And More Important Dates For March

And don’t let National Puppy Day go to the dogs.




31 Most working citizens labor the first few months of any year to pay off their obligations to Uncle Sam. That feels bad enough, but women then have to work another four months to catch up to men in terms of earnings. It’s this income disparity that is behind EQUAL PAY DAY, which marks the number of extra days the better half have to toil. Invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work. And in 2021, people seem to be in the mood for social statements.

1 March is NATIONAL CRAFT MONTH, a celebration of the kinds of skills jewelers have applied for centuries. Think of an event to highlight the skills of your bench team and the more general delights of the hand-wrought art.

20 Spring is ART WALK season. See if there’s one happening in your area. Baxley Jewelers in Carrollton, GA, told us they hosted a local photographer as part of such an event and drew the largest crowds they’ve ever had.

23 Happy NATIONAL PUPPY DAY! Get your Instagram account ready. What’s cuter than a pup in pearls?

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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