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An Event Idea for Equal Pay Day, and More Important Dates for March

And don’t let National Puppy Day go to the dogs.




An Event Idea for Equal Pay Day, and More Important Dates for March

31 Most working citizens labor the first few months of any year to pay off their obligations to Uncle Sam. That feels bad enough, but women then have to work another four months to catch up to men in terms of earnings. It’s this income disparity that is behind EQUAL PAY DAY, which marks the number of extra days the better half have to toil. Invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work. And in 2021, people seem to be in the mood for social statements.

1 March is NATIONAL CRAFT MONTH, a celebration of the kinds of skills jewelers have applied for centuries. Think of an event to highlight the skills of your bench team and the more general delights of the hand-wrought art.

20 Spring is ART WALK season. See if there’s one happening in your area. Baxley Jewelers in Carrollton, GA, told us they hosted a local photographer as part of such an event and drew the largest crowds they’ve ever had.

23 Happy NATIONAL PUPPY DAY! Get your Instagram account ready. What’s cuter than a pup in pearls?

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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