Connect with us


An On-The-Go Cleaning Tool, Gift for Brides-To-Be and More Gear for Jewelry Pros

Just a little bit more attention to that bride-to-be customer.




Outside the box

The industrial-chic Leosklo ring box is the polar opposite of every pastel velvet ring box you’ve seen on Etsy. All edgy, minimalist angles, this box is beautiful enough to display and special enough to house any heirloom.



DIY with help

Have you ever considered hosting jewelry-making workshops in your store? This book, Wire-Wrapped Jewelry Techniques: Tools And Inspirations For Creating Your Own Fashionable Jewelry, could be a great way to get you started.




Sparkling Along

From the creators of the Mrs. Box, we now have the GEM PEN! It’s the perfect on-the-go cleaning tool and works as a gift with purchase or as a fun little add-on item to offer shoppers.




Give Your Hands a Hand

Winter is harder on the hands than any other time of the year. Treat yourself to a little at-home pampering with these hand masks from Le Mini Macaron, and your dry digits and parched palms will be selfie ready in no time.




It’s in the Bag

This cream and gold “Bride” tote is a super cute way to show your bride-to-be customers that you recognize how special they are and appreciate them coming to you for their wedding jewelry needs. A great way to make a big impression with a small price point.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at



Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

Promoted Headlines

Tools and Services

The Gold Book from Royal Chain and More of This Month’s Service News

For true lovers of gold…




Worthy of Royalty

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry.

Congratulations, Madame President

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design.

Flawless Clarity

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video.

A Whirl of Pearls

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1.

On the Shelf

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers.

Continue Reading

Hot Sellers

A National Bridal Report, Plus Which Products Were Hot In July

Small-town jewelers reported the biggest improvements in bridal sales.




While some items come and go as far as what’s “in,” one company’s products seem to always be steady and sell … that is from Stuller. — Alex Weil, Martin’s Jewelry, Torrance, CA

Top-selling vision brands in July

Stuller (6), Rolex (5), Gabriel & Co. (3), Hearts On Fire (3), Les Georgettes (3), Benchmark (2), Breitling (2), ELLE (2), Fana (2), Forevermark (2), Lafonn (2), Olympian Diamonds (2), Ostbye (2), Quality Gold (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in August.

  • Wedding bands, wedding bands and more wedding bands! We even had a groom arrive at our store an HOUR before he was getting married. “I need to get a wedding band.” Mind you, he was with his best man, in his tux, boutonniere and all. “When are you getting married??” He laughed and said, “In an hour at Elfin Lake.” Elfin Lake is 30 minutes away. But we did it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Custom diamond rings are still this jeweler’s best friend 🙂 — Laura Sipe, JC Sipe, Indianapolis, IN
  • Loose diamonds, especially big diamonds this month (2-carat plus). Custom and Fana Bridal were the preferred mountings. Luvente fashion remains a best-seller. — Thomas Licciardi, Jacqueline’s Fine Jewelry, Morgantown, WV
  • We recently launched a line of bullet jewelry featuring precious gemstones. What started as a small line at our store has now expanded into its own entity of sorts being sold in four states! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Stuller still supplies the important bits for my custom work. Pearls remain popular, while chunky sterling has shown a resurgence. — James Doggett, Doggett Jewelry, Kingston, NH
  • Alexis Bittar and Kendra Scott have been so fun to play with our customers and show them how to stack and create their own look. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
    All things diamond. The usual engagement and bridal but also diamond stackables, studs, tennis bracelets and pendants. — Chad Elliott Coogan, Gems Of La Costa, Carlsbad, CA
  • White gold diamond hoops in all carat weights, colored stone rings in the $1,000-1,500 range, as well as in the under $500 range. It was a big month for women’s self-purchases. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Rolex continues to be strong, along with Tag Heuer. We also had a good month with Ippolita and Gabriel & Co. Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
    Necklaces and bracelets from German designer Bernd Wolf were very popular. Estate, custom and repairs were the majority of our business this month. — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Custom bridal designs using lab-grown diamonds were huge. And engraved solitaires are making a big comeback. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Our custom jewelry has exploded! We are redesigning while also creating new and unique rings and pendants! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Our own “Michi” line designed in house by Diane Berube-Catanzaro. More incredibly cool pieces are being designed right now by Diane for our fall season. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Omega and Breitling watches were moving pretty good and we actually had a nice month in bridal. We also sold some nice designer pieces as well. — Marc Majors, Sam L. Majors, Midland, TX
  • We are still re-ordering sterling jewelry that we picked up in Tucson last February. Silver does very well for us, including Rembrandt Charms. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • We sold nothing out of our showcases! It was all custom and BIG repairs. I guess that means we are ordering more solder and stock! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Ostbye silver Diamond Diva rings and Ostbye Shimmering Diamonds necklaces; Stuller Ever & Ever engagement rings and remounts with Stuller Studio and CounterSketch. — Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

Jewelry Pro Gear

A Magnetic Ring Builder, An Innovative Ring Remover and More Jewelry Pro Gear for September

This is the stuff you need for your store.




Diamond Detective

Lab-grown diamonds are all the buzz in the industry right now. Do you have the technology you need to tell lab-grown stones from natural gems? The Dia Screen X could be exactly what you need.


I Do, with Neil

Jewelry industry legend Neil Lane’s first book, Style Your Wedding With Neil Lane, hits shelves in early October. The gorgeous volume offers advice, encouragement, and inspiration on all things wedding, from developing an aesthetic to putting together the reception of your dreams.



Instant Attraction

Stuller’s new Magnetic Ring Builder gives customers the opportunity to experience custom design for themselves, thanks to the 800-plus mix-and-match possibilities that this interactive display system offers.


Can you even with this super cute Annalee clutch from Don Lucas? This fine white Italian leather bag is adorned with a gorgeous amber stone pendant. Custom stone color and cluster combinations available.


To the Rescue

The RingRescue Ring Remover set from Gesswein was designed by a team of doctors and engineers with one goal: to remove stuck rings from swollen fingers without a blade. This innovative device is easy to use and protects both ring and finger! You’ll be your customers’ hero.


Continue Reading

Most Popular