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Apple Retail Chief: Here’s Why Our Employees Don’t Leave

Published

9 years ago

January 29, 2016

INSTORE Staff

The tech giant’s retention rate is at an all-time high.

Speaking with Fast Company, Apple’s head of retail Angela Ahrendts discussed the company’s lauded work culture in the context of its 81 percent employee retention rate, which is the highest it’s ever been. Apple’s goal, she says, is to simply make employees feel connected to the company. “They feel like one Apple,” she says. “They don’t feel like they’re just somebody over here working with customers. I don’t see them as retail employees. I see them as executives in the company who are touching the customers with the products that Jony [Ive] and the team took years to build.”

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”