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Apple Reveals New Store Design, Shows Us What the Future of Retail Looks Like

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Get your computer fixed under a “comfortable canopy of local trees.”

In conjunction with the Apple store’s 15th anniversary, the tech giant is revamping its retail strategy to include new store design elements, features and services, Information Week reports. The article lists several design enhancements, including what Apple is calling “The Forum,” an educational center for customers, as well as a rebranding of the Genius Bar to the “Genius Grove” that will offer a “comfortable canopy of local trees.” More prominent store locations will feature a space called “The Plaza,” which will offer seating and public WiFi plus space for musical performances and interviews.

Read more at Information Week

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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