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Apple Reveals New Store Design, Shows Us What the Future of Retail Looks Like

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Get your computer fixed under a “comfortable canopy of local trees.”

In conjunction with the Apple store’s 15th anniversary, the tech giant is revamping its retail strategy to include new store design elements, features and services, Information Week reports. The article lists several design enhancements, including what Apple is calling “The Forum,” an educational center for customers, as well as a rebranding of the Genius Bar to the “Genius Grove” that will offer a “comfortable canopy of local trees.” More prominent store locations will feature a space called “The Plaza,” which will offer seating and public WiFi plus space for musical performances and interviews.

Read more at Information Week

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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