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Apple Reveals New Store Design, Shows Us What the Future of Retail Looks Like

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Get your computer fixed under a “comfortable canopy of local trees.”

In conjunction with the Apple store’s 15th anniversary, the tech giant is revamping its retail strategy to include new store design elements, features and services, Information Week reports. The article lists several design enhancements, including what Apple is calling “The Forum,” an educational center for customers, as well as a rebranding of the Genius Bar to the “Genius Grove” that will offer a “comfortable canopy of local trees.” More prominent store locations will feature a space called “The Plaza,” which will offer seating and public WiFi plus space for musical performances and interviews.

Read more at Information Week

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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