Headlines

Apple Watch Sales Belly-Flop by 55%

Published

8 years ago

July 25, 2016

INSTORE Staff

Tech giant’s share of the smartwatch market takes a major hit.

Sales of the Apple Watch plunged 55 percent in the second quarter as the tech giant saw its share of the smartwatch market fall from 72 percent to 47 percent, MarketWatch writes. The financial news outlet spoke with Roger Kay, the founder of tech consultancy Endpoint Technologies Associates, who attributed the decline to a tough comparison to the last year’s second quarter when the watch was first released. “The numbers look bad because [Apple] did well out of the gate,” he says. “It’s a hard compare, because essentially there was an overabundance of enthusiasm in the beginning.”

The company is planning to release the Apple Watch 2 later this year, which may attract a “flurry of first-time buyers,” the article adds.

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