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Are Rival Jewelers Showing Up Higher in Google Search Results?

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Your website isn’t doing much good if no one can find it.

It’s not enough for small businesses to merely have a website. That’s the message of Toby Nwazor, who writes about the importance of small businesses investing in search-engine optimization for The Huffington Post. He lists four compelling reasons why business owners should allocate some of their marketing budgets to SEO, suggesting that it’s one way in which competitors can take business from you. “All you need to do to confirm this is to perform a search of the product or service you offer within your locality. You will be surprised to see your competition’s websites coming up on the first page. Guess what, that is the reason they are ahead,” he writes.

Read more at The Huffington Post

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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