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Are Rival Jewelers Showing Up Higher in Google Search Results?

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Your website isn’t doing much good if no one can find it.

It’s not enough for small businesses to merely have a website. That’s the message of Toby Nwazor, who writes about the importance of small businesses investing in search-engine optimization for The Huffington Post. He lists four compelling reasons why business owners should allocate some of their marketing budgets to SEO, suggesting that it’s one way in which competitors can take business from you. “All you need to do to confirm this is to perform a search of the product or service you offer within your locality. You will be surprised to see your competition’s websites coming up on the first page. Guess what, that is the reason they are ahead,” he writes.

Read more at The Huffington Post

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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