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Are Rival Jewelers Showing Up Higher in Google Search Results?

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Your website isn’t doing much good if no one can find it.

It’s not enough for small businesses to merely have a website. That’s the message of Toby Nwazor, who writes about the importance of small businesses investing in search-engine optimization for The Huffington Post. He lists four compelling reasons why business owners should allocate some of their marketing budgets to SEO, suggesting that it’s one way in which competitors can take business from you. “All you need to do to confirm this is to perform a search of the product or service you offer within your locality. You will be surprised to see your competition’s websites coming up on the first page. Guess what, that is the reason they are ahead,” he writes.

Read more at The Huffington Post

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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