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11 Things That Would Indicate You’re a Big Store

If Warren Buffet owns you, you’re a big store.

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SO, ARE YOU BIG?

No,we don’t mean regular, garden-variety big. Lots of our  readers are big stores, and you have a lot to be proud of. Being big is great. (That said, being small has its benefits, too. But that’s another story.)

But in this story, we’re not talking about the merely large. We’re talking about BIG stores — epic, monstrous, goliath-sized temples of business!

Bigger than a Pirates of the Caribbean sequel. Bigger than a German’s love crush on David Hasselhoff. Bigger than a Big Gulp.

How do you know big?

Big is obvious. Big leaves no doubt. Big makes even the most confident self-purchaser’s knees quiver a bit, and a single bead of sweat appear on the forehead of the most self-assured engagement shopper (despite a climate-controlled 72-degree environment). 

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So are you that kind of big? You know, big? Take INDESIGN’s little quiz to find out. If any of these statements apply to your store, stop right away. You’ve passed. You qualify. You’re one of the big

Congratulations. And tread lightly, lest you crush the rest of us mortals with your massive footprints.

And if you’re not big yet (and want to be), keep at it. Your future legend awaits.

YOU KNOW YOU’RE A BIG STORE IF…

1. Anyone on your staff has the phrase “Social Media” in his title.

2. You specifically hire someone who can say, “We don’t charge sales tax, we just collect it,” in Cantonese.

3. Warren Buffett owns you.

4. The team you sponsor plays in Fenway Park.

5. You commission your own store ringtone.

6. J. Lo has ever stepped foot in your store.

7. Your salespeople ride Segways.

8. Your annual expense for toilet paper and hand soap is in the five figures.

9. You’re making money while sleeping.

10. You pay a lower tax rate than your administrative assistant.

11. The Fed says you’re too big to fail.

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Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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