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Are You Doing This to Secure Repeat Customers?

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Retail guru offers sage advice for keeping clients.

Writing for Forbes, retail expert Laura Heller shared 10 personal observations that she calls the “new truths of retail.” She emphasizes the importance of managing customer relationships, suggesting that retailers implement CRM (customer relationship management) programs if they haven’t already. Citing this study which found that returning online shoppers spend twice that of first-time customers, she says that “managing relationships both in person and through digital means directly impacts the bottom line.” That sounds sensible enough – the more you know about your customers, the more you can modify your offerings to keep them coming back.

Read more at Forbes

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Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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