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Are You Doing This to Secure Repeat Customers?

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Retail guru offers sage advice for keeping clients.

Writing for Forbes, retail expert Laura Heller shared 10 personal observations that she calls the “new truths of retail.” She emphasizes the importance of managing customer relationships, suggesting that retailers implement CRM (customer relationship management) programs if they haven’t already. Citing this study which found that returning online shoppers spend twice that of first-time customers, she says that “managing relationships both in person and through digital means directly impacts the bottom line.” That sounds sensible enough – the more you know about your customers, the more you can modify your offerings to keep them coming back.

Read more at Forbes

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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