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Are You Doing This to Secure Repeat Customers?

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Retail guru offers sage advice for keeping clients.

Writing for Forbes, retail expert Laura Heller shared 10 personal observations that she calls the “new truths of retail.” She emphasizes the importance of managing customer relationships, suggesting that retailers implement CRM (customer relationship management) programs if they haven’t already. Citing this study which found that returning online shoppers spend twice that of first-time customers, she says that “managing relationships both in person and through digital means directly impacts the bottom line.” That sounds sensible enough – the more you know about your customers, the more you can modify your offerings to keep them coming back.

Read more at Forbes

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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