Connect with us

Headlines

Are You Doing This to Secure Repeat Customers?

mm

Published

on

Retail guru offers sage advice for keeping clients.

Writing for Forbes, retail expert Laura Heller shared 10 personal observations that she calls the “new truths of retail.” She emphasizes the importance of managing customer relationships, suggesting that retailers implement CRM (customer relationship management) programs if they haven’t already. Citing this study which found that returning online shoppers spend twice that of first-time customers, she says that “managing relationships both in person and through digital means directly impacts the bottom line.” That sounds sensible enough – the more you know about your customers, the more you can modify your offerings to keep them coming back.

Read more at Forbes

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular