Customer Types

How to Sell to the Client Who Thinks Art Deco Is the Bee’s Knees

Her style’s modern geometry is an irresistible attraction for this customer type.

Published

5 years ago

June 5, 2018

Liz Kantner

How to Sell to the Client Who Thinks Art Deco Is the Bee’s Knees

Clean lines, geometric shapes and thoughtful simplicity are elements from the Art Deco era that continue to inspire the Deco Doll. To her, the styles are timeless and she’s always in search of a new take on the designs that were first introduced in the mid-1920s. She is drawn to the balance of masculine cuts and true elegance, as well as incredible craftsmanship and rich materials.

1. Suzy Landa

A simple yet unique bracelet with diamonds to add a bit of sparkle, this linear design works perfectly with the Deco Doll’s style.

Bracelet in 18K yellow gold with diamonds (0.80 TCW).

$8,800
suzylandanewyork.com

2. Lindley Gray

Long drop earrings create a sleek statement. These are very modern with strong lines and curves to please anyone who loves the Art Deco aesthetic.

Moonlit earrings in high-polished 14K recycled yellow gold featuring citrine and green tourmaline cabochons paired with black diamond pavé (0.44 TCW) and 12mm onyx discs.

$3,980
lindleygray.com

3. Lily Kamper

Modern yet so timeless, this engagement ring is designed using unique colors and clean lines. So elegant and reminiscent of the Art Deco era.

Ring in 18K gold with dark blue tourmaline, yellow sapphires and diamonds.

$3,380
lilykamper.com

4. Doryn Wallach

Here is the perfect pendant for the Deco Doll: bold, beautifully crafted and made using interesting stone. Better yet, it’s a locket. It’s true to her style, but also sentimental!

Marbled agate locket with diamonds (0.50 TCW) on 30-inch ball chain in 18K satin yellow gold.

$8,810
dorynwallach.com

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”