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In 2018, Debbie Klein, owner of Art + Soul in Boulder, CO, decided to downsize her store from 3,300 to 1,400 square feet after she found an ideal location, a former skateboard shop available for lease. “It was everything I had been looking for but had never looked for,” Klein says. Her new location won a second-place award in INSTORE’s 2020 America’s Coolest Stores contest.

“I found this amazing light fixture by Gabriel Scott that looks like huge diamonds to be my signature piece,” Klein says. “I wanted something interesting, artistic and feminine, and when I saw this — it was a little bit more than the budget, but I knew it was meant to be.” Since then, celebrity Kylie Jenner has installed the same fixture in her kitchen — in purple. But, as Klein points out, “We had it first!”

The new space feels light and airy, with barely-there showcases, suspended and modern lighting, white walls and soft-toned flooring. Locally crafted artwork graces the walls, with a different artist showcased every six to eight weeks.

“I was looking for a softer, cleaner, more feminine look,” says Klein, who wanted the showroom to feel light and open while still being enclosed and intimate. “It’s a composite floating floor with a gray wash on it. I knew I needed a light floor and a dark ceiling or vice versa, and I thought the light floor would be less maintenance and feel more airy.”

Art + Soul’s front window display case is made of gilded picture frame molding to emphasize that the store’s jewelry is a form of fine art. In her old space, Klein had always wanted an eye-level window box, so she made sure she had it in the new space. Says Klein: “I thought, ‘Wouldn’t it be fun to frame the jewelry as a traditional painting?’”

Debbie Klein always worked in art galleries, but also had a love of jewelry. She combined her two interests in the original Art + Soul Gallery. Now the focus is on jewelry, but she also hosts art shows on her walls.

For the past four years when the holiday season rolls around, Art + Soul has created snowflake patterns constructed from designer jewelry as a way to show off the creators they carry. The snowflakes run in their ads, on their website and on social media. “It’s become our signature,” says Klein. “It’s creative, but it also shows the variety of work that we represent.”

Shop dog Harry Winston finds a comfortable perch near the front of the store.

Neutral walls create an ideal backdrop for locally crafted artwork, with a different artist showcased every six to eight weeks.

Carefully curated modular cases allow for a relaxed, side-by-side selling style.

Despite the small footprint of the space, case placement allows for an obstacle-free traffic flow.

Art & Soul Infuses Jewelry Gallery With Fine Art and Creativity

Art & Soul Infuses Jewelry Gallery With Fine Art and Creativity

In 2018, Debbie Klein, owner of Art + Soul in Boulder, CO, decided to downsize her store from 3,300 to 1,400 square feet after she found an ideal location, a former skateboard shop available for lease. “It was everything I had been looking for but had never looked for,” Klein says. Her new location won a second-place award in INSTORE’s 2020 America’s Coolest Stores contest.